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All Journal Epaper Bisnis: International Journal Entrepreneurship and Management
Sinar Putri
Politeknik Negeri Lampung
Decision Sciences, Operations Research & Management

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Social Commerce Risk Management for Business Sustainability: A Qualitative Study of Batik SMEs in Lampung, Indonesia Ratu Chaterine Fajri; Winda Kartika; Khairunnisa Noviantari; Sinar Putri
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 3 No. 3 (2026): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v3i3.761

Abstract

Batik SMEs in Lampung utilize social commerce to expand their markets and reach customers beyond the local region. However, the exposure of batik motifs and digital content creates risks to creative assets and brand identity. This study aims to identify the risks arising from social commerce use and analyze their management in supporting business sustainability. A qualitative approach was employed through in-depth interviews, digital observation, and documentation involving Batik SMEs that use social commerce for marketing and sales. Data were analyzed thematically to identify risk forms and management responses. The findings reveal three main risks: theft of batik motif ideas, imitation of batik motifs, and imitation of digital content. These risks challenge SMEs in maintaining product uniqueness and brand identity. Risk management strategies include continuous motif development, strengthening brand identity, using watermarks on digital content, monitoring digital activities, and developing new content concepts and designs. The findings indicate that social commerce risk management is not limited to preventing losses but also forms part of an adaptation and learning process to maintain competitiveness and support the sustainability of Batik SMEs.
Co-Authors Khairunnisa Noviantari Ratu Chaterine Fajri Winda Kartika