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All Journal Jurnal Pengabdian Pancasila (JPP)
I Geda Marendra
Universitas Pamulang
Social Sciences Other

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Application of the Marketing Mix Concept to Improve the Marketing Performance of MSMEs I Geda Marendra; I Made Aryata; Irmawan Afghani
Jurnal Pengabdian Pancasila (JPP) Vol. 4 No. 4 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpp.v4i4.638

Abstract

The purpose of the Community Service Program that has been carried out is to educate participants about the benefits of the Marketing Mix, which includes Product, Price, Place, and Promotion, in improving the marketing performance of MSMEs. The implementation of the PKM included providing material related to the role of MSMEs in the national economy, the obstacles faced by MSME players, and the theory and implementation of the Marketing Mix for several products that are widely known by the public.
Co-Authors I Made Aryata Irmawan Afghani