Jurnal Pengabdian Pancasila (JPP)
Vol. 4 No. 4 (2025): December 2025

Application of the Marketing Mix Concept to Improve the Marketing Performance of MSMEs

I Geda Marendra (Universitas Pamulang)
I Made Aryata (Universitas Pamulang)
Irmawan Afghani (Universitas Pamulang)

Article Info

Publish Date
31 Dec 2025

Abstract

The purpose of the Community Service Program that has been carried out is to educate participants about the benefits of the Marketing Mix, which includes Product, Price, Place, and Promotion, in improving the marketing performance of MSMEs. The implementation of the PKM included providing material related to the role of MSMEs in the national economy, the obstacles faced by MSME players, and the theory and implementation of the Marketing Mix for several products that are widely known by the public.

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Journal Info
Jurnal Pengabdian Pancasila (JPP)
Website

Abbrev

jpp

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Social Sciences Other

Description

Jurnal Pengabdian Pancasila (JPP) is a forum for publication of the results of community service carried out by researchers, academics, and the wider community. The JPP journal aims to explore the problems and solutions faced by the Indonesian people in achieving prosperity. JPP Journal is an online ...