Irmawan Afghani
Universitas Pamulang

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Application of the Marketing Mix Concept to Improve the Marketing Performance of MSMEs I Geda Marendra; I Made Aryata; Irmawan Afghani
Jurnal Pengabdian Pancasila (JPP) Vol. 4 No. 4 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpp.v4i4.638

Abstract

The purpose of the Community Service Program that has been carried out is to educate participants about the benefits of the Marketing Mix, which includes Product, Price, Place, and Promotion, in improving the marketing performance of MSMEs. The implementation of the PKM included providing material related to the role of MSMEs in the national economy, the obstacles faced by MSME players, and the theory and implementation of the Marketing Mix for several products that are widely known by the public.
Household Budget Management Based on Priorities and Monthly Planning I Made Aryata; I Gede Marendra; Irmawan Afghani
Jurnal Pengabdian Pancasila (JPP) Vol. 5 No. 2 (2026): June 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpp.v5i2.12

Abstract

Changes in economic dynamics, rising prices of basic necessities, and an increasingly consumerist lifestyle pose challenges for household financial management. Low financial literacy means that many families lack proper financial planning, emergency funds, and systematic budget management. This situation is further exacerbated by inflation, which erodes people’s purchasing power. Therefore, education in household financial management is essential to enhance families’ ability to prioritize needs, manage income effectively, and develop sustainable financial plans. With sound financial management, families are expected to improve their economic resilience and prepare for financial risks arising from unforeseen circumstances.