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All Journal Jurnal Pengabdian Pancasila (JPP)
Munandar Wahyudin Suganda
Institut Citra Buana Indonesia
Social Sciences Other

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Short Video Content and Live Selling Training in Digital Marketing on Social Media Dian Arisanti; Elizabeth Elizabeth; Munandar Wahyudin Suganda; Anindya Putri Pradiptha; Devit Setiono
Jurnal Pengabdian Pancasila (JPP) Vol. 5 No. 2 (2026): June 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpp.v5i2.17

Abstract

This community service activity aims to provide training in short video content and live selling in digital marketing on social media. The implementation and methods of this community service activity use a practical training method. Secondary data such as books, journal articles, and related sources are used to support the practical training method. The conclusion of the community service activities indicates that short video content and live selling training are strategic digital marketing programs on social media to increase business competitiveness in the digital economy era. These two strategies combine entertainment through short video content and shopping through live selling, now popularly known as shoppertainment. This training shifts the traditional marketing paradigm into a more interactive one. The key to success lies not in expensive equipment, but in content creativity, authentic interactions, and consistent execution on social media.
Co-Authors Anindya Putri Pradiptha Devit Setiono Dian Arisanti Elizabeth Elizabeth