Article Per Year (5 Year)
p-Index From 2021 - 2026
1.116
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Martabe : Jurnal Pengabdian Kepada Masyarakat eCo-Buss JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) National Conference on Applied Business, Education & Technology (NCABET) Jurnal Abdimastek (Pengabdian Masyarakat Berbasis Teknologi)
Elizabeth Elizabeth
Universitas Budi Luhur
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
FAKTOR KARAKTERISTIK DIGITAL BRANDING DALAM KEBERHASILAN USAHA PADA PELAKU UMKM DESA GELAM JAYA Sonny Santosa; Tri Angreni; Rini Novianti; Elizabeth Elizabeth; Andre Gustriandi
eCo-Buss Vol. 4 No. 2 (2021): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i2.240

Abstract

Interesting issues related to branding always begun by a basic question ‘What is the biggest problem of a new online shop or start up, and how do we overcome it?’ If we observe people whose business focus in product selling, they mostly promote their product by explaining the excellence of their products to the customers, for example the soft material of clothes, the great taste of the food, the comfortable shoes, or efficacious and nutritious medicines. But, if we look closely, whether they convince the customers or not that the products they offer are the best, the tastiest, or the efficacious, the most comfortable, and the best selling in the market, thus we just see all of them as the common part. And there is actually a unique part greatly contributing to them, which is branding. Based on its aims, this research was conducted by using the method of descriptive verification, which is a method aimed at outlining problems related to the questions toward the independent variable. Thus, it is going to support the theories or previous researches related to branding. Data verification was compiled based on report of research used to assess the veracity of theoretical facts in the field, and later it was analyzed to test the research hypothesis conducted. The findings showed that value unit of search engine optimization (SEO) was dominant enough, 0.823, video marketing was 0.769, e-commerce platform was 0.734, user generated conted was 0.718, geofening technology was 0.569, micro influencer was 0.545, and social media marketing was 0.529.
STRATEGI DIGITAL BRANDING UNTUK MENINGKATKAN PENJUALAN UMKM INDONESIA : STUDI PADA UMKM DESA GELAM JAYA, KABUPATEN TANGERANG Sonny Santosa; Rini Novianti; Tri Anggraeni; Elizabeth Elizabeth; Andre Gustriandi
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 1 No. 1 (2021): The 1st National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.269 KB) | DOI: 10.46306/ncabet.v1i1.17

Abstract

This is the time for us to see the positive side caused by pandemic. Even though not everybody agrees to this, the pandemic going on not only in Indonesia but also in all over the world has given us a chance for ‘adaptation’ over changes in business. Nowadays, business concept is not only affected by markets, companies, competitors but also by changes. Every individual, even a big company must acknowledge this. In order to maintain the side of people’s ‘economy’, various studies reviewing alternatives for good marketing strategies have been carried out. These studies are especially aimed at Small and Medium Enterprises (SMEs). This is because SMEs have been the part of creative economy. Based on these circumstances, the researcher was encouraged to study which strategy of digital branding dominantly carried out by the SME players. This research applied factor analysis to find out the basic attribute grounding SME players to survive their businesses, which were initiated either before or after pandemic. The method used was non-probability sampling. Here the questionnaires were distributed in order to find answers from five determined spots. There were 169 respondents as samples in this research. In the pre-test, before questionnaires distributed, there were at least 9 attributes used as references for the main players of SMEs in applying digital branding. Results of factor analysis test showed that there were at least two main factors developed. In these two factors, it is agreed that strategy of Search Engine Optimization was the most ideal to apply in order to survive their business. This is because it has big dominant value, which was 0.823 (82% for first group) and 0.790 (79% for the second group).
PELATIHAN DESAIN KOMUNIKASI VISUAL SEBAGAI BENTUK KOMUNIKASI PADA PELANGGAN DI YAYASAN RUMAH BINAR BANGSA Ricky Widyananda Putra; Dhika Purnama Putra; Elizabeth Elizabeth; Luthfiyana Viska Candra
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 6 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i6.2081-2086

Abstract

Dalam menerapkan pendekatan desain komunikasi visual pada suatu produk atau karya diperlukan pengenalan unsur-unsur desain didalamnya. Sehingga menjadikan desain komunikasi visual sebagai bentuk media alternatif dalam penyampaian informasi, sehingga melahirkan makna pada pelanggan dan menghadirkan pemahaman informasi pada khalayak. Dengan beberapa landasan ini maka kami melakukan kegiatan pengabdian masyarakat dengan konsep pelatihan desain komunikasi visual sebagai bentuk komunikasi pada pelanggan di yayasan rumah binar bangsa. Adapun subjek pengabdian masyarakat ini adalah para siswa di Yayasan Rumah Binar Bangsa, Jl. Sumatra 1A RT03 /RW010, Jombang, Ciputat, Kota Tangerang Selatan 15414, Banten. Target yang ingin dicapai oleh program pengabdian masyarakat ini adalah agar peserta didik dapat memiliki meningkatkan kemampuan dalam memproduksi pesan informasi kepada khalayak dengan menerapkan pendekatan desain komunikasi visual sehingga dapat dipahami oleh para individu yang melihatnya.
PENYULUHAN PENTINGNYA PEMBUATAN LABEL PRODUK UMKM DESA MAJAU KECAMATAN SAKETI Rizky Eka Prasetya; Yuwono Yuwono; Ravindra Safitra Hidayat; Elizabeth Elizabeth; Yugi Setyarko
Jurnal Pengabdian Masyarakat Berbasis Teknologi Vol 4, No 1 (2023): Volume 4, Nomor 1, Mei 2023
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Label produk merupakan bagian penting bagi pelaku UMKM (Usaha Mikro Kecil dan Menengah) karena membantu memperkuat identitas dan membedakan produk mereka dari produk pesaing. Label produk juga membantu pelanggan memahami spesifikasi dan kualitas produk yang mereka beli. Ini bisa mempengaruhi keputusan pembelian pelanggan dan meningkatkan citra produk UMKM. Kegiatan penyuluhan pembuatan label produk UMKM Desa Majau Kecamatan Saketi dilaksanakan dengan tujuan untuk meningkatkan pengetahuan dan kesadaran para pelaku UMKM tentang pentingnya membuat label produk bagi keberlangsungan dan peningkatan usaha mereka. Berdasarkan kegiatan penyuluhan, pemerolehan hasil data statistik pre dan post test menunjukkan bahwa terjadi peningkatan signifikan dalam tingkat pengetahuan dan kesadaran para pelaku UMKM tentang pentingnya membuat label produk. Hasil ini menunjukkan bahwa kegiatan sosialisasi ini berhasil dalam membantu para pelaku UMKM untuk meningkatkan usahanya dan memperkuat informasi produk mereka. kegiatan tersebut berhasil meningkatkan pengetahuan dan minat para pelaku UMKM Desa Majau dalam hal pembuatan label produk. Hal ini terbukti dari hasil data statistik yang menunjukkan bahwa jumlah responden yang mengetahui pentingnya label produk bagi UMKM meningkat setelah mengikuti kegiatan sosialisasi. Oleh karena itu, sangat penting untuk terus meneruskan kegiatan sosialisasi ini agar para pelaku UMKM dapat terus berkembang dan memperluas pasar produk mereka
Analysis Of The Influence Of Price Perception, Value Perception And Quality Perception On Intention To Repurchase Samsung Electronic Products Elizabeth Elizabeth; Sulistyo Budi Utomo; Ngurah Pandji Mertha Agung Durya; I Wayan Gede Antok Setiawan Jodi; Dedik Wiryawan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1810

Abstract

The impact of perceived price, perceived quality, and perceived value on the desire to repurchase Internet of Things items is examined in this study. A sample of 100 respondents who utilize Samsung Android phones as part of the Internet of Things is used in this study’s primary data. Multiple linear regression tests are run on the data before processing. According to the study’s findings, perceived price has no appreciable impact on consumers’ intentions to buy Internet of Things items again. The propensity to repurchase Internet of Things items is strongly influenced by perceptions of quality.The propensity to repurchase Internet of Things items is strongly influenced by perceptions of value. The desire to repurchase Internet of Things devices is significantly influenced by perceived price, perceived quality, and perceived value all at once.
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN KINERJA PENJUALAN DITINJAU DARI PERSPEKTIF BISNIS Elizabeth Elizabeth; Wulandari Wulandari; Fani Sartika; Donny Dharmawan; Sonny Santosa
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12598

Abstract

Penelitian ini mengkaji taktik pemasaran yang digunakan oleh Pand's Muslim Department Store untuk meningkatkan penjualan dari sudut pandang bisnis Islam. Metodologi penelitian deskriptif diterapkan secara kuantitatif dalam penelitian ini. Wawancara, dokumentasi, dan observasi adalah metode yang digunakan dalam pengumpulan data. Data primer dan sekunder dikumpulkan dari beberapa sumber untuk penelitian ini. Teknik analisis data menggunakan aplikasi SPSS. Demografi yang diteliti terdiri dari pelanggan yang berbelanja di Pand's Muslim Department Store. Sebanyak 97 respon pelanggan memenuhi persyaratan karena proses pengambilan sampel menggunakan metode purposive sampling. Menurut temuan penelitian, strategi pemasaran Pand-yang secara bersamaan berfokus pada segmentasi, penargetan, dan penentuan posisi-secara signifikan meningkatkan kinerja penjualan dari sudut pandang bisnis Islam. Selain itu, strategi ini juga memiliki dampak positif yang penting tergantung pada masing-masing variabel. Kesimpulan dari penelitian ini menunjukkan bahwa positioning, targeting, dan segmentasi berpengaruh terhadap kinerja penjualan bisnis Pand's Muslim Department Store.
Co-Authors Andre Gustriandi Andre Gustriandi Dhika Purnama Putra Donny Dharmawan Fani Sartika Hidayat, Ravindra Safitra Luthfiyana Viska Candra Ngurah Pandji Mertha Agung Durya Prasetya, Rizky Eka PUTRA, RICKY WIDYANANDA Rini Novianti SETIAWAN JODI, I WAYAN GEDE ANTOK Sonny Santosa Sulistyo Budi Utomo Tri Angreni Wiryawan, Dedik Wulandari Wulandari Yugi Setyarko Yuwono Yuwono