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All Journal DedikasiMU: Journal of Community Service Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Pancasila (JPP)
Dian Arisanti
STIA dan Manajemen Kepelabuhan Barunawati
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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Human Resource Development to Strengthen Competitiveness in the Global Digital Market Era Dian Arisanti; Kevin Indajang; Ayunda Fatmasari; Muhamad Risal Tawil; Eka Kurnia Saputra
Indonesian Journal of Business Analytics Vol. 6 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i2.16462

Abstract

Human resource development is a key pillar in a country's economic transformation. In today's digital and knowledge-based economy, human resources are no longer simply production factors like machines or land, but rather strategic assets that determine global competitiveness. In the digital world, competitive advantage no longer lies in the ownership of physical assets, but rather in data mastery, creativity in problem-solving, and the ability to build trust with consumers worldwide. Human involvement in the global digital market also includes a strategic role in navigating the complexities of varying cultures and regulations in each country. This study aims to provide an analysis of human resource development to strengthen competitiveness in the global digital market era. This analysis uses a qualitative approach from the perspective of a human resources expert. The research findings demonstrate Dave Ulrich and Josh Bersin's understanding that a paradigm shift in human resource management in the global digital market era is no longer merely an option, but a necessity for survival. In the global digital market, the competitiveness of a nation or company is no longer determined by the possession of natural resources, but by the quality of its human capital.
PEMANFAATAN TEKNOLOGI DIGITAL MARKETING DAN PACKAGING PRODUK TUJUAN EKSPOR UMKM KABUPATEN GRESIK Gugus Wijonarko; Dian Arisanti; Panca Rahardiyanto
DedikasiMU : Journal of Community Service Vol. 7 No. 3 (2025)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/dedikasimu.v7i3.10239

Abstract

Usaha Mikro Kecil dan Menengah (UMKM)) UD Ridho Illahi is a productive individual business based on the creative economy in Gresik Regency as one of the UMKM under the guidance of Asosiasi Gabungan Pengusaha Eksportir Indonesia (GPEI) which is hampered in its development due to various factors. The root of the problem lies in the absence of training and the lack of maximum assistance, especially in the field of digital-based marketing and product packaging development. The limitations of UMKM in terms of knowledge and skills in utilizing digital platforms to reach wider consumers and design attractive product packaging that meets international standards. For this reason, assistance and training are needed to improve the quality of products and their marketing by utilizing technology, namely digital printing technology and digital marketing technology and creative packaging. Assistance and training are carried out consistently and continuously supported by the Grant program from Higher Education. Stiamak maps the conditions and problems faced by the UMKM question to then provide solutions to these problems. A series of community service programs start with training that includes the Canva business model, digital marketing, and attractive packaging in the context of exports. These trainings are expected to improve the quality of business planning bases and market expansion. The craftsmen can receive training materials easily and enthusiastically. Furthermore, to realize the program, it is necessary to follow up with the handover of Ecoprint production equipment assistance to increase craftsmen's productivity. The sustainability of the program so that it runs well is carried out by post-training assistance and control to monitor and improve the results of the training so that this program has a significant effect with the hope that ecoprint products can enter the export market.
Short Video Content and Live Selling Training in Digital Marketing on Social Media Dian Arisanti; Elizabeth Elizabeth; Munandar Wahyudin Suganda; Anindya Putri Pradiptha; Devit Setiono
Jurnal Pengabdian Pancasila (JPP) Vol. 5 No. 2 (2026): June 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpp.v5i2.17

Abstract

This community service activity aims to provide training in short video content and live selling in digital marketing on social media. The implementation and methods of this community service activity use a practical training method. Secondary data such as books, journal articles, and related sources are used to support the practical training method. The conclusion of the community service activities indicates that short video content and live selling training are strategic digital marketing programs on social media to increase business competitiveness in the digital economy era. These two strategies combine entertainment through short video content and shopping through live selling, now popularly known as shoppertainment. This training shifts the traditional marketing paradigm into a more interactive one. The key to success lies not in expensive equipment, but in content creativity, authentic interactions, and consistent execution on social media.
Co-Authors Anindya Putri Pradiptha Ayunda Fatmasari Devit Setiono Elizabeth Elizabeth Gugus Wijonarko Kevin Indajang Muhamad Risal Tawil Munandar Wahyudin Suganda Panca Rahardiyanto Saputra, Eka Kurnia