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All Journal Jurnal Riset Manajemen dan Akuntansi
Haris Ihsanil Huda
Univeristas Sains dan Teknologi Komputer
Decision Sciences, Operations Research & Management

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Pengaruh Harga, Fasilitas, dan Pelayanan terhadap Kepuasan Penumpang Bus PO Santoso Kendal-Surabaya Dwi Susiyati; Haris Ihsanil Huda
Jurnal Riset Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Agustus: Jurnal Riset Manajemen dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v6i2.7128

Abstract

This study aims to analyze the influence of price, facilities, and service quality on passenger satisfaction on the bus PO Santoso route from Kendal to Surabaya. The research method used in this study is quantitative with a survey approach. The data analysis technique used is multiple linear regression, analyzed using IBM SPSS Statistics software. The respondents in this study were 97 passengers who had used PO Santoso's services. The results of the study show that price, facilities, and service quality significantly affect passenger satisfaction individually. Simultaneously, these three variables also significantly affect passenger satisfaction with an adjusted R² value of 0.888, indicating that 88.8% of passenger satisfaction can be explained by these three variables. This study contributes to understanding the factors affecting passenger satisfaction and provides recommendations for PO Santoso to improve price, facilities, and service quality to enhance passenger satisfaction
Pengaruh Kualitas Pelayanan, Daya Tarik Wisata dan Citra Destinasi Terhadap Kepuasan Pengunjung Pantai Cahaya Kendal Yuni Rahmawati; Haris Ihsanil Huda
Jurnal Riset Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Agustus: Jurnal Riset Manajemen dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v6i2.7129

Abstract

This study aims to analyze the influence of service quality, tourist attraction, and destination image on visitor satisfaction at Pantai Cahaya Kota Kendal. The research method used is quantitative with a survey approach. The data analysis technique applied is multiple linear regression, analyzed using IBM SPSS Statistics software. The respondents in this study were 97 tourists who had visited Pantai Cahaya. The results showed that service quality, tourist attraction, and destination image significantly affect visitor satisfaction individually. Simultaneously, these three variables also significantly influence visitor satisfaction, with an adjusted R2 value of 0.866, indicating that 86.6% of visitor satisfaction can be explained by these three variables. This study contributes to understanding the factors influencing visitor satisfaction and provides recommendations for the management of Pantai Cahaya to improve service quality, strengthen tourist attractions, and enhance destination image to increase the visitor experience.
Co-Authors Dwi Susiyati Yuni Rahmawati