<![CDATA[This study aims to analyze the influence of service quality, tourist attraction, and destination image on visitor satisfaction at Pantai Cahaya Kota Kendal. The research method used is quantitative with a survey approach. The data analysis technique applied is multiple linear regression, analyzed using IBM SPSS Statistics software. The respondents in this study were 97 tourists who had visited Pantai Cahaya. The results showed that service quality, tourist attraction, and destination image significantly affect visitor satisfaction individually. Simultaneously, these three variables also significantly influence visitor satisfaction, with an adjusted R2 value of 0.866, indicating that 86.6% of visitor satisfaction can be explained by these three variables. This study contributes to understanding the factors influencing visitor satisfaction and provides recommendations for the management of Pantai Cahaya to improve service quality, strengthen tourist attractions, and enhance destination image to increase the visitor experience.]]>
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