Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Riset Manajemen dan Akuntansi
Yuni Rahmawati
Sekolah Tinggi Ilmu Ekonomi Studi Ekonomi Modern
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Pelayanan, Daya Tarik Wisata dan Citra Destinasi Terhadap Kepuasan Pengunjung Pantai Cahaya Kendal Yuni Rahmawati; Haris Ihsanil Huda
Jurnal Riset Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Agustus: Jurnal Riset Manajemen dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v6i2.7129

Abstract

This study aims to analyze the influence of service quality, tourist attraction, and destination image on visitor satisfaction at Pantai Cahaya Kota Kendal. The research method used is quantitative with a survey approach. The data analysis technique applied is multiple linear regression, analyzed using IBM SPSS Statistics software. The respondents in this study were 97 tourists who had visited Pantai Cahaya. The results showed that service quality, tourist attraction, and destination image significantly affect visitor satisfaction individually. Simultaneously, these three variables also significantly influence visitor satisfaction, with an adjusted R2 value of 0.866, indicating that 86.6% of visitor satisfaction can be explained by these three variables. This study contributes to understanding the factors influencing visitor satisfaction and provides recommendations for the management of Pantai Cahaya to improve service quality, strengthen tourist attractions, and enhance destination image to increase the visitor experience.
Co-Authors Haris Ihsanil Huda