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All Journal Abdi Cendekia: Jurnal Pengabdian Masyarakat Kreativasi: Journal of Community Empowerment
Tiara Prisca Sabilla
Universitas Lampung
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Pendampingan Strategi Pemasaran Digital melalui Implementasi Google Display Ads Berbasis Landing Page (PKM: PT Marbel Insan Berjaya) Tiara Prisca Sabilla; Abelia Egita; Angga Febrian; Auralia Sheva Salsabilla; Putri Nur Afifah; Juli Ardian Syah; Muhammad Haris Faturrahman; Salsabila Octaviani
Kreativasi : Journal of Community Empowerment Vol. 5 No. 2 (2026): Vol.5 No. 2, 2026 :September 2026
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v5i2.51683

Abstract

The rapid development of digital technology requires businesses to optimize paid advertising rather than relying solely on organic social media. PT Marbel Insan Berjaya (Party Project), an Event and Wedding Organizer in Bandar Lampung, faced digital marketing challenges including limited reach, low online traffic, and an absence of integrated landing pages. This community empowerment initiative aimed to help the partner optimize digital marketing, enhance brand awareness, and drive targeted traffic. The participatory mentoring method was applied throughout the even semester of 2026, comprising observation, strategic discussion, campaign implementation, monitoring, and evaluation. A Google Display Ads campaign was implemented with a website traffic objective and integrated with a dedicated landing page. Based on historical data from March 26–30, 2026, the campaign achieved exceptional performance, generating 29,439 impressions and 1,649 clicks, resulting in a high Click-Through Rate (CTR) of 5.60%. Furthermore, cost efficiency was successfully maintained with a low Average Cost Per Click (CPC) of Rp109 and a total expenditure of Rp179,150. YouTube emerged as the most dominant channel, contributing 19,544 impressions and 1,592 clicks. In conclusion, this initiative successfully enhanced digital brand awareness and drove high-validity traffic for Party Project. Keywords: Brand Awareness, Digital Marketing, Event Organizer, Google Display Ads, UMKM
Digitalpreneur Kids: Pemberdayaan Anak-anak Panti Asuhan As-Salam Melalui Pelatihan Bisnis dan Pemasaran Digital Dorothy Rouly Haratua Pandjaitan; Tazkiyah Sakinah; Tiara Prisca Sabilla; M. Ramadhani Sanjaya; Risda Marvinita
Abdi Cendekia : Jurnal Pengabdian Masyarakat Vol 5 No 4 (2026): Desember (In Press)
Publisher : Yayasan Zia Salsabila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61253/abdicendekia.v5i4.1318

Abstract

Perkembangan teknologi digital memberikan peluang bagi generasi muda untuk mengembangkan keterampilan kewirausahaan dan mempersiapkan menghadapi perubahan lingkungan ekonomi yang dinamis. Namun, pemanfaatan teknologi oleh anak-anak dan remaja di panti asuhan masih cenderung bersifat konsumtif dan belum diarahkan secara optimal untuk kegiatan yang bernilai ekonomi. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan dasar kewirausahaan digital serta kemampuan pemasaran digital anak-anak dan remaja Panti Asuhan As-Salam Hajimena, Kecamatan Natar, Kabupaten Lampung Selatan. Metode pelaksanaan menggunakan pendekatan partisipatif yang terdiri atas empat tahap, yaitu identifikasi kebutuhan, pelatihan, pendampingan, serta monitoring dan evaluasi. Pelatihan dilaksanakan melalui penyuluhan interaktif, diskusi, dan praktik langsung mengenai peluang kewirausahaan digital, pemanfaatan media sosial sebagai sarana pemasaran. Hasil kegiatan menunjukkan bahwa peserta memperoleh pemahaman yang lebih baik mengenai pemanfaatan teknologi digital untuk kegiatan kewirausahaan dan mampu mempraktikkan pembuatan konten promosi sederhana untuk media sosial. Peserta juga menunjukkan antusiasme dalam mengembangkan ide usaha, desain promosi, dan komunikasi pemasaran digital. Kegiatan ini menunjukkan bahwa pelatihan kewirausahaan digital dapat menjadi salah satu pendekatan pemberdayaan generasi muda dalam mengembangkan literasi digital, kreativitas, keterampilan pemasaran. Keberlanjutan program memerlukan pendampingan secara berkala agar keterampilan yang diperoleh dapat diterapkan secara konsisten dalam menuju kemandirian ekonomi.
Co-Authors Abelia Egita Angga Febrian Auralia Sheva Salsabilla Dorothy Rouly Haratua Pandjaitan Juli Ardian Syah M. Ramadhani Sanjaya Muhammad Haris Faturrahman Putri Nur Afifah Risda Marvinita Salsabila Octaviani Tazkiyah Sakinah