<![CDATA[The rapid development of digital technology requires businesses to optimize paid advertising rather than relying solely on organic social media. PT Marbel Insan Berjaya (Party Project), an Event and Wedding Organizer in Bandar Lampung, faced digital marketing challenges including limited reach, low online traffic, and an absence of integrated landing pages. This community empowerment initiative aimed to help the partner optimize digital marketing, enhance brand awareness, and drive targeted traffic. The participatory mentoring method was applied throughout the even semester of 2026, comprising observation, strategic discussion, campaign implementation, monitoring, and evaluation. A Google Display Ads campaign was implemented with a website traffic objective and integrated with a dedicated landing page. Based on historical data from March 26–30, 2026, the campaign achieved exceptional performance, generating 29,439 impressions and 1,649 clicks, resulting in a high Click-Through Rate (CTR) of 5.60%. Furthermore, cost efficiency was successfully maintained with a low Average Cost Per Click (CPC) of Rp109 and a total expenditure of Rp179,150. YouTube emerged as the most dominant channel, contributing 19,544 impressions and 1,592 clicks. In conclusion, this initiative successfully enhanced digital brand awareness and drove high-validity traffic for Party Project. Keywords: Brand Awareness, Digital Marketing, Event Organizer, Google Display Ads, UMKM]]>
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