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All Journal Jurnal Ulul Albab Journal of Islamic Civilization
Muhammad Kharis
Universitas Sunan Gresik
Religion Humanities Social Sciences Other

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The Commercialisation Of Da'wah In The Digital Age: An Analysis Through Fiqh Al-Da'wah And The Maqāṣid Al-Sharī'ah Lailatul Alfia; Ananda Robiatul Adawiyah; Ahmad Luqman Hakim; Muhammad Kharis; Ani Khofiati
Ulul Albab: Majalah Universitas Muhammadiyah Mataram Vol 30, No 4 (2026): October
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jua.v30i4.41773

Abstract

This study analyses the transformation of digital da'wah through the combined lens of fiqh al-da'wah and the Maqāsid al-Sharī'ah, and formulates a conceptual model that keeps technological innovation in balance with the objectives of Sharia. Using a qualitative library-research design, the study integrates thematic analysis of classical and contemporary sources with critical discourse analysis of the discourse surrounding algorithms, the platform economy and virality. The findings show that algorithms and digital media are morally neutral means. The substantive problem is a shift of orientation that occurs when success is measured mainly by popularity, engagement and revenue rather than by the attainment of Sharia objectives. The study proposes a Model for the Reorientation of Digital Da'wah Based on the Maqāsid al-Sharī'ah, which positions digital technology as a wasīlah mutaghayyirah (variable means) and the Maqāsid al-Sharī'ah as a ghāyah thābitah (fixed end). The model redefines success in terms of safeguarding religion, forming moral character, strengthening Islamic literacy and realising the public good maṣlaḥah of the ummah.
Transformation of Islamic Religious Education Values in Shaping Islamic Digital Resilience of MA Students Rosedah Sa'datul Marwah; Munawaroh; Ani Khofiati; Muhammad Kharis; Muhammad Nur Shodiqin
Journal of Islamic Civilization Vol 8 No 1 (2026): Journal of Islamic Civilization
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jic.v8i1.9091

Abstract

The development of 21st-century digital technology influences students' learning patterns, social interactions, and future orientation. Besides providing easy access to information, the digital space also presents challenges in the form of hoaxes, social media pressure, cyberbullying, and anxiety before graduation. This study aims to describe students' digital challenges, identify internalized Islamic Religious Education (PAI) values, and analyze their transformation in shaping Islamic digital resilience among students at MA Kanjeng Sepuh. The study used a qualitative approach with a descriptive design. Data were obtained through in-depth interviews, observations, and documentation involving PAI teachers and 12th-grade students. Data analysis refers to the Miles and Huberman model, including data reduction, data presentation, and conclusion drawing. The results of the study indicate that the values ​​of trust, trustworthiness, patience, trust in God, gratitude, and responsibility are the foundation for strengthening students' digital resilience. Value transformation occurs through Islamic Religious Education (PAI) learning, teacher role models, madrasah culture, worship habits, and daily life practices. This internalization is reflected in the ability to verify information, use social media responsibly, control emotions, and face future uncertainty adaptively. Descriptive analysis was conducted by organizing and interpreting data to identify patterns of value internalization, manifestations of digital behavior, and their relationship to student resilience. These findings produce a conceptual model of Islamic Religious Education Value Transformation towards Islamic Digital Practices and Islamic Digital Resilience as a contribution to strengthening students' character in facing the challenges of Society 5.0.
Co-Authors Ahmad Luqman Hakim Ananda Robiatul Adawiyah Ani Khofiati Lailatul Alfia Muhammad Nur Shodiqin Munawaroh Rosedah Sa'datul Marwah