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All Journal Jurnal Pemimpin Bisnis Inovatif Ekopedia: Jurnal Ilmiah Ekonomi
Mega Harti
Universitas Bina Sarana Informatika
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Promosi Penjualan Dan Kemudahan Penggunaan Aplikasi Terhadap Keputusan Pembelian Tidak Terencana (Impulse Buying) Pada Pengguna E-Commerce Tiktok Shop Di Jakarta Meiliana Krisdayanti Avelia; Natal Indra; Mega Harti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ejnqan26

Abstract

Kemajuan teknologi digital yang mentransformasi cara masyarakat berbelanja, dengan ekspansi social commerce dan dominasi TikTok sebagai medium belanja daring. TikTok Shop mengintegrasikan rekreasi dan komersial, memfasilitasi transaksi fleksibel, dan memiliki jumlah pengguna tertinggi di Indonesia. Fenomena transaksi spontan ini didorong oleh stimulasi eksternal seperti penawaran harga, insentif pemasaran, dan potongan harga . Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian yang terstruktur Data primer dikumpulkan melalui kuesioner digital yang disebarkan kepada 100 responden pengguna TikTok Shop. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan pendekatan purposive sampling Analisis data dilakukan menggunakan analisis regresi linear berganda, didahului dengan pengujian asumsi klasik (normalitas, heteroskedastisitas, multikolinearitas) serta uji validitas dan reliabilitas Hasil penelitian menunjukkan bahwa promosi penjualan (X1) secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) Demikian pula, kemudahan penggunaan aplikasi (X2) secara parsial juga berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) Secara simultan, promosi penjualan dan kemudahan penggunaan aplikasi berpengaruh signifikan terhadap keputusan pembelian tidak terencana pada pengguna TikTok Shop.
Pengaruh Reward dan Punishment terhadap Kinerja Karyawan PT. Cakra Sanjaya AC Sartika Novita Sari; Natal Indra; Mega Harti
Jurnal Pemimpin Bisnis Inovatif Vol. 3 No. 4 (2025): Oktober : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v2i4.896

Abstract

This study was conducted to determine the effect of reward and punishment on employee performance at PT Cakra Sanjaya AC. In this company, employee performance determines the smooth running of daily operations, including inventory management, customer service, and product delivery. Therefore, the reward and punishment system is used as an effort to increase employee motivation, discipline, and productivity.Despite the implementation of the reward and punishment system, there was a significant difference in employee responses. Employees who received rewards showed a 15% increase in performance, while those who received punishments experienced a decrease in motivation and work enthusiasm. This research uses quantitative methods with descriptive and verification approaches. The sampling technique used was saturated sampling, with a total of 36 employees as respondents.The results showed that reward has a positive and significant effect on employee performance. Punishment also has a positive and significant effect. Simultaneously, reward and punishment together contribute significantly to improving employee performance. Therefore, the application of rewards and punishments in a proportional, targeted, and sustainable manner is very important to create a productive, disciplined, and highly competitive work environment. In addition, companies need to conduct periodic evaluations of the effectiveness of the two systems in order to adjust HR management strategies according to the needs and dynamics of the organization, so that company goals can be achieved optimally.
Co-Authors Meiliana Krisdayanti Avelia Natal Indra Sartika Novita Sari