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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Albinia Kireina Untari
Universitas Bina Sarana Informatika
Education

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STRATEGI KOMUNIKASI PUSDATIN BPBD DKI JAKARTA DALAM MEMBANGUN CITRA LEMBAGA MELALUI MEDIA SOSIAL INSTAGRAM Albinia Kireina Untari; Murtiadi; Andi Banus Achir
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 Nomer 03, September 2026 Publication
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.18212

Abstract

The use of social media in the digital era has transformed communication patterns between government agencies and the public, making them faster, more open, and more interactive. For disaster management agencies, public trust is a crucial aspect that can be cultivated through appropriate and sustainable communication strategies. This study aims to analyze the communication strategy implemented by the Data and Information Center (Pusdatin) of BPBD DKI Jakarta in shaping its organizational image through the Instagram platform. The study employs a descriptive qualitative approach, utilizing data collection techniques such as in-depth interviews, observation, and documentation. Research informants included BPBD DKI Jakarta social media administrators as well as members of the public who follow the agency and utilize disaster-related information via Instagram. The results indicate that the dissemination of information that is fast, accurate, consistent, and easy to understand enhances the public's positive perception of the agency. Furthermore, the use of Instagram's interactive features, information transparency, and responsiveness to the public serve to strengthen BPBD DKI Jakarta's image as a professional, responsive, and trustworthy institution in disaster management operations.
Co-Authors Andi Banus Achir Murtiadi