<![CDATA[The use of social media in the digital era has transformed communication patterns between government agencies and the public, making them faster, more open, and more interactive. For disaster management agencies, public trust is a crucial aspect that can be cultivated through appropriate and sustainable communication strategies. This study aims to analyze the communication strategy implemented by the Data and Information Center (Pusdatin) of BPBD DKI Jakarta in shaping its organizational image through the Instagram platform. The study employs a descriptive qualitative approach, utilizing data collection techniques such as in-depth interviews, observation, and documentation. Research informants included BPBD DKI Jakarta social media administrators as well as members of the public who follow the agency and utilize disaster-related information via Instagram. The results indicate that the dissemination of information that is fast, accurate, consistent, and easy to understand enhances the public's positive perception of the agency. Furthermore, the use of Instagram's interactive features, information transparency, and responsiveness to the public serve to strengthen BPBD DKI Jakarta's image as a professional, responsive, and trustworthy institution in disaster management operations.]]>
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