Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Andi Banus Achir
Universitas Bina Sarana Informatika
Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PERAN KOMUNIKASI ORGANISASI MELALUI NEW MEDIA DALAM MENUNJANG KEGIATAN OPERASIONAL DI PT NATLAS REKARTHA INDONESIA Josephine Ayu Graciaputri Josephine; Murtiadi; Andi Banus Achir
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 Nomer 03, September 2026 Publication
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.17091

Abstract

This study aims to determine the role of organizational communication through newmedia in supporting operational activities at PT Natlas Rekartha Indonesia. This heavy equipment tire distributor has a geographically separated work structure between its head office in Jakarta and its operational unit in Kalimantan. This research employs a constructivist paradigm with a descriptive qualitative approach through a field study. Data was collected through in-depth interviews with three key informants, there are the Managing Director, the Jakarta Head of Operations, and the Banjarmasin Head of Operations; supported by observation and documentation. The results show that the company utilizes three complementary new media platforms: WhatsApp for rapid daily coordination, email for formal communication and documentation, and Google Meet for cross-regional synchronous virtual meetings. The use of these platforms has positively impacted communication speed, time and cost efficiency, and ease of coordination. Nevertheless, several obstacles were identified, including potential miscommunication due to brief text messages, limited nonverbal communication, information overload on WhatsApp, and unstable internet connectivity in Kalimantan. In conclusion, new media-based communication within the company operates quite effectively in supporting its operations, yet it requires more optimal management to minimize existing barriers.
STRATEGI KOMUNIKASI PEMASARAN DIGITAL LOWKY KAFE DALAM MENINGKATKAN ENGAGEMENT PADA SOSIAL MEDIA INSTAGRAM II Tri Wahyuni; Murtiadi; Andi Banus Achir
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 03, September 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.17238

Abstract

The development of social media has transformed the way businesses communicate with their consumers, particularly in the food and beverage industry. Instagram has become one of the primary platforms for digital communication. This study aims to analyze the digital communication strategy implemented by lowky in increasing audience engagement through Instagram. This research employed a descriptive qualitative approach. Data were collected through in-depth interviews, observation, and documentation. The research informants consisted of the Social Media Admin as the key informant, the Head Bar, the Head Kitchen, and customers as supporting informants. The findings indicate that lowky implements its digital communication strategy through structured content planning, audience-oriented message development, and the utilization of Instagram features such as reels, stories, feeds, and highlights. The uniqueness of lowky’s digital communication strategy lies in its storytelling approach through the Si Manis Americano content series, which combines cinematic storytelling with soft-selling techniques closely related to everyday life. This strategy successfully increased audience engagement through likes, comments, shares, saves, and contributed to higher customer visits as well as collaboration opportunities with influencers and other partners. The study concludes that storytelling serves as an effective digital communication strategy in strengthening audience engagement through Instagram.
Co-Authors II Tri Wahyuni Josephine Ayu Graciaputri Josephine Murtiadi