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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Gopur
Universitas Panca Sakti Bekasi
Education

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PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK HASGARAGE PADA PLATFORM TOKOPEDIA Dania Fatimah; Hendra Permadi; Gopur
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 3 (2026): Volume 12 No. 3, September 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i3.18780

Abstract

This study aims to determine and analyze the influence of Digital Marketing and Brand Awareness on the Purchase Decision of Hasgarage products on the Tokopedia platform. This research employed a quantitative method with an associative approach. The sample consisted of 135 respondents selected using purposive sampling. Data were collected through Likert-scale questionnaires and analyzed using SPSS version 27, including validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²).The results indicate that Digital Marketing has a positive and significant effect on Purchase Decision, with a t-value of 6.745 greater than the t-table value of 1.978. Brand Awareness also has a positive and significant effect on Purchase Decision, with a t-value of 5.453 greater than the t-table value of 1.978. Simultaneously, Digital Marketing and Brand Awareness have a positive and significant effect on Purchase Decision, as indicated by an F-value of 159.135 greater than the F-table value of 3.06. The Adjusted R Square value of 0.702 indicates that both independent variables explain 70.2% of the variation in Purchase Decision, while the remaining 29.8% is influenced by other variables outside the scope of this study.
PENGARUH PELAKSANAAN PROGRAM KESELAMATAN KERJA DAN KESEHATAN KERJA TERHADAP KINERJA KARYAWAN BAGIAN PRODUKSI PADA PT XYZ Jesika Febriani; Adelina Suryati; Gopur
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 4 (2026): Volume 12 No. 4, Desember 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i4.19388

Abstract

The effect of occupational safety and health program implementation on the performance of production dapartement employees at PT XYZ.This study aims to determine the effect of occupational safety and occupational health implementation on the performance of production employees at PT XYZ This research employs a quantitative approach, with primary data collected through questionnaires distributed to production employees of PT XYZ The variables in this study consist of occupational safety and occupational health as independent variables and employee performance as the dependent variable. The collected data were analyzed using the Statistical Package for the Social Sciences (SPSS), including validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, f-test, and coefficient of determination. The results of this study are expected to indicate the extent to which the implementation of occupational safety and occupational health affects the performance of production employees. This research is expected to provide practical benefits for the company as an evaluation reference for improving the implementation of occupational safety and health and creating a safe and healthy working environment that can support the improvement of employee performance.
Co-Authors Adelina Suryati Dania Fatimah Hendra Permadi Jesika Febriani