<![CDATA[This study aims to determine and analyze the influence of Digital Marketing and Brand Awareness on the Purchase Decision of Hasgarage products on the Tokopedia platform. This research employed a quantitative method with an associative approach. The sample consisted of 135 respondents selected using purposive sampling. Data were collected through Likert-scale questionnaires and analyzed using SPSS version 27, including validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²).The results indicate that Digital Marketing has a positive and significant effect on Purchase Decision, with a t-value of 6.745 greater than the t-table value of 1.978. Brand Awareness also has a positive and significant effect on Purchase Decision, with a t-value of 5.453 greater than the t-table value of 1.978. Simultaneously, Digital Marketing and Brand Awareness have a positive and significant effect on Purchase Decision, as indicated by an F-value of 159.135 greater than the F-table value of 3.06. The Adjusted R Square value of 0.702 indicates that both independent variables explain 70.2% of the variation in Purchase Decision, while the remaining 29.8% is influenced by other variables outside the scope of this study.]]>
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