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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Media Bina Ilmiah Economics and Digital Business Review
Hendra Permadi
Universitas Panca Sakti Bekasi
Humanities Education Social Sciences Other

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PRAKTEK-PRAKTEK PENGELOLAAN SUMBER DAYA MANUSIA DALAM BISNIS MODERN UNTUK MERAIH KEUNGGULAN KOMPETITIF Hendra Permadi; Sugeng Prayetno
Media Bina Ilmiah Vol. 17 No. 8: Maret 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/mbi.v17i8.344

Abstract

This study uses library research. Changes in the business environment are indicated by the development of communication technology as well as information technology is the main challenge faced by HR today. Rapid advances in technology provide convenience in the application of company operational activities. This condition causes workers who have low potential to be unable to compete because with technological developments, companies no longer need blue collar workers, but employees who are able to master existing technological developments and have managerial talent. IT has a specific role in managing tablespoons through innovation in HR information technology. an example of an application is through People soft or SAP using the Human Resources Information System (HRIS). As a result, rapid technological changes require new skills that can be obtained from empowerment, education and training, organizations that are increasingly complex, flatter and leaner organizations that are more flexible, demographic changes with the limited availability of manpower, the need for a more frequent response with strength. external forces such as legislation and regulations, and increasing multinational competence, multilateral cooperation and correlations (Sculler and Walker, 1990). In other words, human resources involved in company processes or activities must mean human resources who have a knowledge base (knowledge-based worker) who has a variety of skills and expertise (multi-skilling worker).
PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK HASGARAGE PADA PLATFORM TOKOPEDIA Dania Fatimah; Hendra Permadi; Gopur
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 3 (2026): Volume 12 No. 3, September 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i3.18780

Abstract

This study aims to determine and analyze the influence of Digital Marketing and Brand Awareness on the Purchase Decision of Hasgarage products on the Tokopedia platform. This research employed a quantitative method with an associative approach. The sample consisted of 135 respondents selected using purposive sampling. Data were collected through Likert-scale questionnaires and analyzed using SPSS version 27, including validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²).The results indicate that Digital Marketing has a positive and significant effect on Purchase Decision, with a t-value of 6.745 greater than the t-table value of 1.978. Brand Awareness also has a positive and significant effect on Purchase Decision, with a t-value of 5.453 greater than the t-table value of 1.978. Simultaneously, Digital Marketing and Brand Awareness have a positive and significant effect on Purchase Decision, as indicated by an F-value of 159.135 greater than the F-table value of 3.06. The Adjusted R Square value of 0.702 indicates that both independent variables explain 70.2% of the variation in Purchase Decision, while the remaining 29.8% is influenced by other variables outside the scope of this study.
PENGARUH FITUR SHOPEE LIVE DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAB BELLA SQUARE (STUDI PADA GENERASI Z DI JAKARTA) Alifia Musrifah; Hendra Permadi; Boma Jonaldy Tanjung
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 3, September 2026 Now Available
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.18835

Abstract

This study aims to examine the effect of Shopee Live Features and Price Perception on Purchase Decisions of Bella Square Hijab Products among Generation Z in Jakarta. The rapid growth of digital marketing and e-commerce has changed consumer purchasing behavior, particularly among Generation Z, who tend to utilize digital platforms as a source of product information and shopping decisions. Shopee Live as an interactive live streaming feature provides opportunities for consumers to obtain real-time product information, interact with sellers, and evaluate products before making purchase decisions. In addition, price perception becomes an important factor as consumers consider the suitability between price, quality, and benefits obtained from a product. This research uses a quantitative associative approach with 96 respondents from Generation Z in Jakarta who had purchased Bella Square Hijab Products through Shopee Live. Data were collected using questionnaires based on the indicators of each research variable and analyzed using multiple linear regression analysis. The results indicate that Shopee Live Features have a positive and significant effect on Purchase Decisions, with a p-value of 0.000 < 0.05 and a regression coefficient of 0.437. Price Perception also has a positive and significant effect on Purchase Decisions, with a p-value of 0.000 < 0.05 and a regression coefficient of 0.361. Furthermore, simultaneous testing shows that Shopee Live Features and Price Perception significantly influence Purchase Decisions with an Adjusted R-Square value of 0.551. These findings indicate that improving the quality of interactive shopping features and building positive consumer perceptions of price can encourage purchasing decisions for Bella Square Hijab Products among Generation Z in Jakarta.
PENGARUH WORK-LIFE BALANCE, KOMPENSASI, DAN GAYA KEPEMIMPINAN TERHADAP TURNOVER INTENTION KARYAWAN DI PT TMS KABUPATEN BOGOR Indah Hamidah; Hendra Permadi; Linda Noviza
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 3, September 2026 Now Available
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.19194

Abstract

Employee turnover intention is an important issue in human resource management because it can affect organizational stability, operational effectiveness, and company performance. PT TMS Kabupaten Bogor has experienced an increase in employee turnover rates, indicating the need to identify factors that influence employees’ intention to leave the organization. This study aims to analyze the effect of Work-Life Balance, Compensation, and Leadership Style on Employee Turnover Intention at PT TMS Kabupaten Bogor. This research used a quantitative approach with a survey method involving 73 respondents. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS. The results showed that Work-Life Balance has a significant effect on Turnover Intention with a significance value of 0.003 < 0.05. Meanwhile, Compensation does not have a significant partial effect with a significance value of 0.205 > 0.05, and Leadership Style does not have a significant partial effect with a significance value of 0.733 > 0.05. Simultaneously, Work-Life Balance, Compensation, and Leadership Style have a significant effect on Turnover Intention with a significance value of 0.015 < 0.05 and a coefficient of determination (R²) of 0.140. These findings indicate that Work-Life Balance is an important factor in reducing employee turnover intention at PT Tetra Mitra Sejahtera Kabupaten Bogor.
ANALISIS EFISIENSI BIAYA OPERASIONAL TERHADAP PROFITABILITAS PADA PERUSAHAAN LOGISTIK PT KARUNIATAMA POLYPACK DI KABUPATEN BOGOR Angel Christi Unsulangi; Hendra Permadi; Darmeinis
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 3 (2026): Volume 12 No. 3, September 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i3.19205

Abstract

This study analyzes the implementation of operational cost efficiency and its relationship with profitability at PT Karuniatama Polypack in Bogor Regency. The study used a qualitative approach with data collected through observation, interviews, documentation, data reduction, data presentation, and triangulation. The findings show that the company implements operational cost efficiency through four main strategies: labor cost control, procurement efficiency, distribution efficiency, and warehouse efficiency. Labor cost control is carried out through overtime restrictions and monitoring and the optimization of normal working hours. Procurement efficiency involves needs planning, purchase prioritization, and supplier selection based on price and quality considerations. Distribution efficiency focuses on delivery timeliness, fuel use, routing, and the prevention of product damage. Warehouse efficiency involves optimizing load capacity, electric forklift use, packing materials, and company-owned vehicles. The findings indicate that efficiency is not limited to reducing expenses but also aims to optimize resources and minimize waste. Management commitment, supervision, coordination, employee productivity, technology, input prices, distribution conditions, asset utilization, and continuous evaluation influence the implementation of efficiency. Overall, operational cost efficiency supports the company in maintaining profitability and operational sustainability.
Pengaruh Kinerja Administrasi Terhadap Persepsi Mahasiswa Prodi Manajemen di Universitas Panca Sakti Bekasi Melati Eka Putri Putri; Hendra Permadi; Darmeinis Darmeinis
Economics and Digital Business Review Vol. 7 No. 1 (2025)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Administrasi akademik memiliki peran penting dalam mendukung kelancaran proses pendidikan di perguruan tinggi. Mahasiswa sebagai pengguna layanan administrasi sangat dipengaruhi oleh kinerja administrasi dalam membentuk persepsinya terhadap kualitas layanan yang diberikan oleh program studi. Penelitian ini dilakukan untuk mengetahui seberapa besar pengaruh kinerja administrasi terhadap persepsi mahasiswa Program Studi Manajemen Universitas Panca Sakti Bekasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Sampel dalam penelitian ini berjumlah 79 mahasiswa aktif angkatan 2022–2024. Pengumpulan data dilakukan melalui penyebaran kuesioner, dan data dianalisis menggunakan regresi linier sederhana dengan bantuan software SmartPLS. Variabel yang digunakan adalah kinerja administrasi sebagai variabel independen (X) dan persepsi mahasiswa sebagai variabel dependen (Y). Hasil analisis menunjukkan bahwa kinerja administrasi berpengaruh signifikan terhadap persepsi mahasiswa, dengan nilai koefisien regresi sebesar 0,467 dan nilai signifikansi 0,000. Nilai R-square sebesar 0,431 menunjukkan bahwa 43,1% variasi persepsi mahasiswa dapat dijelaskan oleh kinerja administrasi. Temuan ini menunjukkan pentingnya peningkatan mutu pelayanan administrasi dalam membangun persepsi positif mahasiswa terhadap institusi.
Studi Perbandingan Gen Millenial Dan Gen Z Terhadap Daya Beli Dan Minat Konsumen Pada Pt Apfiani Anugerah Properti Mitha Hasanah; Hendra Permadi; Nadia Rista
Economics and Digital Business Review Vol. 7 No. 1 (2025)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3115

Abstract

Tujuan pada penelitian ini yaitu Studi yang bertujuan untuk menganalisis perbedaan perilaku konsumen Gen Millennial dan Gen Z dalam membeli properti di industri real estate. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis Uji T-Test sebagai teknik analisis data. Sebanyak 136 responden dari Generasi Milenial dan Generasi Z di Indonesia dijadikan sebagai sampel dalam studi ini. Temuan penelitian mengungkapkan adanya perbedaan yang signifikan antara Generasi Milenial dan Generasi Z terkait preferensi terhadap lokasi, tipe properti, serta faktor-faktor yang memengaruhi keputusan pembelian. Selain itu, aspek ekonomi, sosial, dan psikologis turut berperan dalam memengaruhi daya beli serta minat konsumen. Studi ini memberikan kontribusi penting dalam merumuskan strategi pemasaran properti yang lebih tepat sasaran dan sesuai dengan kebutuhan konsumen.
Co-Authors Alifia Musrifah Angel Christi Unsulangi Boma Jonaldy Tanjung Dania Fatimah Darmeinis Gopur Indah Hamidah Linda Noviza Melati Eka Putri Putri Mitha Hasanah Nadia Rista Sugeng Prayetno