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All Journal JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Nanda Oviliyanti
Universitas Bina Sarana Informatika
Humanities Economics, Econometrics & Finance

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Analisis Pengaruh Persepsi Harga dan Kualitas Produk terhadap Keputusan Pembelian Konsumen pada PT Pamos Jaya Mandiri: Analysis of the Influence of Price Perception and Product Quality on Consumer Purchase Decisions Nanda Oviliyanti; Rakhmat hadi Sucipto; Tri Indah Annisa
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 3 No 1 (2026): Desember 2026 - Februari 2027
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v3i1.666

Abstract

This study examines the effect of price perception and product quality on consumer purchasing decisions at PT Pamos Jaya Mandiri. A quantitative approach was applied using questionnaires distributed to 100 respondents and multiple linear regression analysis with SPSS version 21. The tests included validity, reliability, classical assumptions, regression, t-test, F-test, and coefficient of determination. The results show that price perception does not significantly affect purchasing decisions (t = 1.206; p = 0.231), while product quality has a positive and significant effect (t = 5.305; p < 0.001). Simultaneously, price perception and product quality significantly affect purchasing decisions (F = 67.585; p < 0.001). The R² value of 0.582 indicates that 58.2% of the variation in purchasing decisions is explained by the two predictors. These findings indicate that product quality is the stronger factor in encouraging consumer purchasing decisions
Co-Authors Sucipto, Rakhmat Hadi Tri Indah Annisa