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All Journal JPNM : Jurnal Pustaka Nusantara Multidisiplin JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Tri Indah Annisa
Universitas Bina Sarana Informatika
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Sistem Kerja Hybrid dan Work-Life Balance terhadap Kepuasan Kerja Karyawan Generasi Z di Jakarta Barat Riska Amelia; Rakhmat Hadi Sucipto; Tri Indah Annisa
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 3 (2026): July : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i3.1499

Abstract

Penelitian ini bertujuan menganalisis pengaruh sistem kerja hibrida dan work-life balance terhadap kepuasan kerja karyawan Generasi Z di Jakarta Barat. Penelitian menggunakan pendekatan kuantitatif dengan desain survei. Populasi penelitian berjumlah 587.064 penduduk Generasi Z, sedangkan sampel sebanyak 100 responden ditentukan menggunakan rumus Yamane dengan tingkat kesalahan 10 % dan dipilih melalui purposive sampling. Data primer dikumpulkan menggunakan kuesioner skala Likert dan dianalisis dengan SPSS melalui uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi. Seluruh instrumen dinyatakan valid dan reliabel. Hasil penelitian menunjukkan bahwa sistem kerja hibrida tidak berpengaruh signifikan terhadap kepuasan kerja dengan koefisien 0,082, nilai t 0,900, dan signifikansi 0,370. Work-life balance berpengaruh positif dan signifikan dengan koefisien 0,129, nilai t 2,313, dan signifikansi 0,023. Secara simultan, kedua variabel berpengaruh signifikan dengan nilai F 5,609 dan signifikansi 0,005. Nilai R Square sebesar 0,104 menunjukkan kontribusi model 10,4 %. Temuan menegaskan bahwa peningkatan kepuasan kerja lebih bergantung pada kemampuan karyawan menjaga keseimbangan pekerjaan dan kehidupan pribadi daripada penerapan sistem kerja hibrida semata. Perusahaan perlu memperkuat batas waktu kerja, dukungan kesejahteraan, dan pengembangan karier.
Pengaruh Citra Merek Dan Desain Produk Terhadap Keputusan Pembelian Produk Kosmetik Wardah di Kota Jakarta Barat: The Influence of Brand Image and Product Design on the Decision to Purchase Wardah Cosmetics in West Jakarta Alfia Nur Utami; Rakhmat Hadi Sucipto; Tri Indah Annisa
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.266

Abstract

In the context of marketing, purchasing decisions represent a form of consumer response to their perceptions of brand quality and product appearance. This study aims to examine and prove the effect of brand image and product design on purchasing decisions, both partially and simultaneously. The method used is a quantitative approach with a survey technique involving 96 respondents through a Likert scale questionnaire. Data analysis was carried out using multiple linear regression with the assistance of SPSS version 25 software. The results show that the brand image variable has a significant partial effect on purchasing decisions, with a t-value of 8.691 > t-table 1.661 and a significance level of 0.000 < 0.05, thus the first hypothesis (H1) is accepted. The product design variable also has a significant partial effect on purchasing decisions, with a t-value of 7.687 > t-table 1.661 and a significance level of 0.000 < 0.05, thus the second hypothesis (H2) is accepted. Simultaneously, brand image and product design significantly influence purchasing decisions, with an F-value of 66.760 > F-table 3.09 and a significance level of 0.000 < 0.05, thus the third hypothesis (H3) is accepted. The coefficient of determination (R²) of 0.589 indicates that brand image and product design are able to explain 58.9% of the variation in purchasing decisions, while the remaining 41.1% is influenced by other factors outside this study.
Co-Authors Alfia Nur Utami Riska Amelia Sucipto, Rakhmat Hadi