Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Siti Jaenah
Universitas Muhadi Setiabudi
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Pelayanan, Lokasi dan Fasilitas terhadap Persepsi Konsumen: Studi Kasus di Cam Café Brebes Siti Jaenah; Muhamamd Syaifulloh; Azizah Indriyani; Dumadi Dumadi; Slamet Bambang Riono
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 4 (2025): November: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i4.10461

Abstract

This study aims to determine the effect of service quality, location, and facilities on consumer perception at Cam Café Brebes. A quantitative approach with a survey method was used involving 147 respondents selected through purposive sampling. Data were collected using Likert scale questionnaires and analyzed with multiple linear regression, t-test, F-test, and coefficient of determination (R²) using SPSS software. The results show that service quality, location, and facilities have a positive and significant effect on consumer perception, both partially and simultaneously. The coefficient of determination (R²) of 0.601 indicates that these three variables explain 60.1% of the variation in consumer perception, while the remaining 39.9% is influenced by other factors. The study concludes that consumer perception is shaped not only by food and beverages, but also by service quality, location convenience, and facility completeness.
Co-Authors Dumadi, Dumadi Indriyani, Azizah Muhamamd Syaifulloh Riono, Slamet Bambang