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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Wantini
Universitas Panca Sakti Bekasi
Education

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PENGARUH DIGITAL MARKETING DAN STRATEGI PROMOSI TERHADAP MINAT BELI PRODUK PT SIMON ELEKTRIK Anggraeni Husnul Khotimah; Rhoma Iskandar; Wantini
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 3, September 2026 Now Available
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.19149

Abstract

The rapid development of digital technology has changed consumer behavior in searching for product information and making purchasing decisions. This condition encourages companies to implement effective marketing strategies through digital marketing and promotional strategies to increase consumer purchase intention. This study aims to analyze the influence of digital marketing and promotional strategies on purchase intention of PT Simon Elektrik products, both partially and simultaneously. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to consumers or prospective consumers who were familiar with PT Simon Elektrik products. The data were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results showed that digital marketing had a positive and significant effect on purchase intention with a significance value of 0.000 < 0.05. Promotional strategies also had a positive and significant effect on purchase intention with a significance value of 0.000 < 0.05. Simultaneously, digital marketing and promotional strategies significantly influenced purchase intention with an F-test significance value of 0.000 < 0.05. The coefficient of determination showed that digital marketing and promotional strategies explained 73.6% of the variation in purchase intention, while the remaining percentage was influenced by other factors outside this study.
PENGARUH KOMPETENSI SUMBER DAYA MANUSIA DAN TRANSFORMASI DIGITAL TERHADAP KUALITAS PELAYANAN PUBLIK PADA PEMERINTAH DESA SATRIAJAYA Bintang Muliady Nugraha; Ratna Tri Hari Safariningsih; Wantini
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 3 (2026): Volume 12 No. 3, September 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i3.19204

Abstract

BINTANG MULIADY NUGRAHA (2892250025) The Influence of Human Resource Competence and Digital Transformation on the Quality of Public Services in the Satriajaya Village Government. Thesis. Bekasi : Panca Sakti University Bekasi. 2026.This research is specifically projected to determine the influence of human resource competence and digital transformation on the quality of public services in the Satriajaya Village Government Through quantitative research, data analysis was carried out using multiple linear regression tests involving 79 respondents as a research sample.The subject of this study is the community that has received public services in the Satriajaya Village Government, while the locus is the Satriajaya Village Government Office. The results of the study showed that human resource competence had a positive and significant effect on the quality of public services with a t-value of 6.260 > t table 1.99125 and a significance of 0.000. Digital transformation has a positive and significant effect on the quality of public services with a t-value of 3.870 > a table of 1.99125 and a significance of 0.000.Simultaneously, human resource competence and digital transformation have a significant effect on the quality of public services with a p value of 0.000 < 0.05. With the contribution of the R2 determination coefficient value of 80.2%, while the remaining 19.8% is explained by other variables outside this research model. The conclusion of this study emphasizes that the modernization of public services has been proven to be able to optimize the quality of services to the community.
Co-Authors Anggraeni Husnul Khotimah Bintang Muliady Nugraha Iskandar, Rhoma Ratna Tri Hari Safariningsih