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The Influence of Strategic Agility, Dynamic Capabilities, and Business Model Innovation on Sustainable Business Performance of MSMEs Managed by Generation Z Ade Suhara; Ratna Tri Hari Safariningsih; Mirza Syahviyar; Titis Nistia Sari; Anita Bawaiqki Wandanaya; Amat Suroso
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5083

Abstract

The study at hand intends to measure the contribution of strategic agility, dynamic capabilities, and business model innovation, as the main factors, to the sustainable performance of the Millennials or Gen Z led Micro, Small and Medium Enterprises (MSMEs). The research is inspired by the digital economy where small and medium enterprises play an increasingly crucial role, and the youth entrepreneurs need to make their businesses survive in the tough and ever-changing market. The study is conducted using a quantitative explanatory method on a sample of 150 Generation Z MSMEs. Purposive sampling of factors like the time in business, the use of digital technology, and participation in business innovation was the sampling technique used. The questionnaire which was the research instrument underwent validation through item and total score correlation t-test and its reliability was determined by Cronbach's Alpha. Normality, heteroscedasticity, and multicollinearity were tested prior to regression analysis. Multiple linear regression analysis showed that all three independent variables had a positive and significant influence on business performance sustainability. The results of this study provide a substantial contribution to the strategic management of the young generation MSMEs literature. One of the research results is the practical application of the findings for Generation Z MSMEs in terms of their agility strategies, capability development, and business model innovation to ensure their long-term sustainability advice.
Analisis Penerapan Sistem Manajemen Gudang dalam Operasional Tita Puspita Sari; Ratna Tri Hari Safariningsih; Joni Tesmanto
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7813

Abstract

The implementation of Warehouse Management System (WMS) has become an important part of modern warehouse operations because it supports the management of information and material flows more systematically. However, the success of WMS implementation is not solely determined by technological sophistication, but also by employee acceptance and adaptation to the system. This study aims to explore employees’ experiences and perceptions regarding the implementation of WMS in warehouse operations at PT YCH Indonesia. The research employed a qualitative approach with a case study method. Data were collected through observation, in-depth interviews, and documentation involving seven informants consisting of a warehouse supervisor, warehouse administrators, warehouse operators, and logistics staff. The findings indicate that WMS implementation has transformed employees’ work experiences, particularly in terms of process speed, work certainty, data accuracy, and reduced human error. Employees also perceived operational efficiency through reduced cognitive workload, increased confidence in system data, and better connectivity between work processes. However, the implementation still faces technical barriers, limited understanding of system functions, and psychological challenges during adaptation. The study indicates that successful WMS implementation depends not only on technological capabilities but also on human resource readiness, adequate training, management support, and organizational adaptation. These findings provide insight into WMS implementation from the perspective of employees who interact directly with the system in daily warehouse operations.