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All Journal MetaCommunication; Journal Of Communication Studies
Erlin Marbella
Hasanuddin University
Social Sciences

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The Use of Digital Communication and Big Data in the Revitalization of the Makassar Language Erlin Marbella; Syamsuddin Syamsuddin; Muliadi Mau
Metacommunication: Journal of Communication Studies Vol 11, No 2 (2026): MetaCommunication: Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v11i2.27684

Abstract

Information and Communication Technology (ICT) has transformed the ways knowledge is produced, accessed, and distributed. Digital activities generate data traces that can be analyzed as big data to understand communication patterns and user behavior. In the context of regional language preservation, digital data provides opportunities to map language use, identify frequently accessed vocabulary, and examine community participation. This study analyzes the role of big data in BASAibu Wiki-Sulsel as a digital platform for preserving the Makassarese language. A qualitative approach was employed through a literature review, observation, interviews, and surveys. The findings indicate that users’ digital activities generate strategic data for identifying language vitality and cultural participation. These findings provide an empirical basis for developing adaptive and evidence-based language revitalization policies.
Co-Authors Mau, Muliadi Syamsuddin Syamsuddin