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All Journal Jurnal Multidisiplin Madani (MUDIMA)
Ellys Lestari Pambayun
PTIQ University
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Phatic Communication through Local Folklore-Based Storytelling for Children with Autism at Woha Special School, Bima, West Nusa Tenggara Erta Mahyudin; Ellys Lestari Pambayun; Solehawati; Siti Nurhayati; Intan Putri Surya
Jurnal Multidisiplin Madani Vol. 5 No. 8 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v5i8.510

Abstract

This study presents phatic communication in the practice of storytelling using local children's stories with autistic students at SLB Woha, Bima, NTB. The background of this research lies in the low level of social communication engagement among autistic children, which requires a relational rather than purely informational approach. The research aims to understand how the functions of phatic communication initiating, maintaining, and closing social relations are carried out through local story media such as Kuda Rawa and The Legend of Tambora. The main theoretical framework includes phatic communication theory (Malinowski, Jakobson) and the concept of storytelling as a culturally contextual educational and relational strategy. A qualitative case study method is employed, involving three subject groups: special education teachers, parents of students, and local religious leaders (ustaz). Data collection techniques include participatory observation, in-depth interviews, and visual documentation. Data is analyzed using thematic descriptive analysis. Findings show that phatic communication through storytelling is effective in building emotional connections, enhancing social responses, and fostering a sense of security. Theoretically, the study extends the application of phatic theory in special education; practically, it supports the development of teaching media based on local culture. In conclusion, local storytelling serves not only as an educational tool but also as a social bridge for autistic children in the context of inclusive education.
Islamic-Based Social Media Marketing for JSR Herbal Products Lalu Sulaiman; Ellys Lestari Pambayun; Hafizhoh Muthmainnah; Asmawati; Febryana Nurohma
Jurnal Multidisiplin Madani Vol. 5 No. 8 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v5i8.505

Abstract

This study discusses the Islamic-based Social Media Marketing (SMM) strategy for the JSR (Jurus Sehat Rasulullah) herbal products initiated by Zaidul Akbar, within the context of marketing that integrates Islamic social marketing values and the concept of thibbun nabawi. The background of this research stems from the growing public interest in herbal products and the need for a marketing approach that aligns with sharia values. The purpose of this study is to analyze the implementation of Islamic values in the marketing communication strategy of JSR herbal products on social media and its impact on Muslim consumers' trust and loyalty. The study adopts the theory of Islamic social marketing, which emphasizes dakwah (Islamic preaching), ethics, and societal benefit, along with the thibbun nabawi approach as the foundation of the product. The method used is Computer-Mediated Communication (CMC) to analyze interactions and marketing content on JSR Herbal's digital platforms, including Instagram and TikTok. The research findings indicate that the use of Islamic narratives, health education in the style of the Prophet Muhammad, and consumer testimonials increase engagement and trust among the Muslim audience. The study concludes that the Islamic-based SMM strategy is effective in building Muslim consumer loyalty toward JSR herbal products. The implication is that sharia-based herbal business actors need to integrate spiritual values into their communication strategies on social media
Analysis of Public Communication of Nahdlatul Ulama Figures in Strengthening Politics in National Life in Central Jakarta Agym Abdullah Nasruddin Amin; Ellys Lestari Pambayun
Jurnal Multidisiplin Madani Vol. 6 No. 2 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v6i2.1

Abstract

This study examines the public communication of leaders of Nahdlatul Ulama (PBNU) in strengthening national political life in Central Jakarta, focusing on Ulil Abshar Abdalla, Alissa Wahid, and Savic Ali. Using a qualitative case study approach with interviews, observation, and document analysis, the research explores how these figures promote nationalism, moderation, and political literacy through public forums and digital media. The findings show that their communication emphasizes Islamic ethical principles such as wisdom, justice, and tolerance, delivered in an inclusive and persuasive manner to support social cohesion and democratic values. However, several controversies indicate the need for more strategic and structured public communication management within PBNU. Overall, inclusive and ethical public communication by PBNU leaders plays an important role in strengthening national political awareness and integration
Co-Authors Agym Abdullah Nasruddin Amin Asmawati Erta Mahyudin Febryana Nurohma Hafizhoh Muthmainnah Intan Putri Surya Lalu Sulaiman Siti Nurhayati Solehawati