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All Journal Journal of Indonesian Tourism and Development Studies
Arreta, Ni Putu Neka Putri Arreta
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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The Mediating Role of Satisfaction on Perceived and Hedonic Values in Shaping Revisit Intention at Bali Beach Clubs Arreta, Ni Putu Neka Putri Arreta; Agustina, Ni Ketut Wiwiek; Wijayanti, Ni Putu Evi
Journal of Indonesian Tourism and Development Studies Vol. 14 No. 3 (2026)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2026.014.03.01

Abstract

Tourism growth in emerging destinations has intensified competition among leisure venues, particularly in Bali’s beach clubs, which have become a distinctive attraction for domestic and international tourists. Sustaining revisit intention is critical for the long-term success of these establishments, yet little is known about the determinants of loyalty in this context. This study investigates the mediating role of satisfaction in the relationship between perceived value, hedonic value, and revisit intention, drawing upon the Theory of Planned Behavior (TPB). A quantitative survey of 387 domestic tourists visiting beach clubs in Bali was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings demonstrate that perceived value, hedonic value, and satisfaction significantly influence revisit intention, with satisfaction acting as a robust mediator. Hedonic value exerts a stronger indirect effect than perceived value, highlighting the role of emotional and experiential dimensions in shaping loyalty. The study contributes theoretically by extending TPB with constructs of consumer value in leisure tourism and practically by offering insights for managers to design strategies that enhance customer satisfaction and strengthen competitive advantage.
Co-Authors Ni Ketut Wiwiek Agustina Ni Putu Evi Wijayanti