<![CDATA[Tourism growth in emerging destinations has intensified competition among leisure venues, particularly in Bali’s beach clubs, which have become a distinctive attraction for domestic and international tourists. Sustaining revisit intention is critical for the long-term success of these establishments, yet little is known about the determinants of loyalty in this context. This study investigates the mediating role of satisfaction in the relationship between perceived value, hedonic value, and revisit intention, drawing upon the Theory of Planned Behavior (TPB). A quantitative survey of 387 domestic tourists visiting beach clubs in Bali was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings demonstrate that perceived value, hedonic value, and satisfaction significantly influence revisit intention, with satisfaction acting as a robust mediator. Hedonic value exerts a stronger indirect effect than perceived value, highlighting the role of emotional and experiential dimensions in shaping loyalty. The study contributes theoretically by extending TPB with constructs of consumer value in leisure tourism and practically by offering insights for managers to design strategies that enhance customer satisfaction and strengthen competitive advantage.]]>
Copyrights © 2026
