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TOURISM DEVELOPMENT DISTORTS THE BALINESE CULTURE? Wirawan, Matt. Oka; Wirawan, Matt. Oka; Wiwiek Agustina, Ni Ketut
JURNAL KEPARIWISATAAN Vol 3 No 1 (2004): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

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Attitudes toward tourism development vary greatly among different approaches. To cautionary approach, this inter-nation phenomenon is seen as fruiting a hulk of various physical and social excess. To others, adaptation and scientific approaches, when well planned, organized, implemented, and controlled. tourism development can bear lots of advantages both to the tourists and host countries. In Bali, many researchers from different scientific backgrounds found enough empirical evidence that tourism development generates numbers of beneficial influence for the development of the Balinese culture.

ANALYSIS OF PREFERENCES AND PATTERNS OF MILLENNIAL TRAVELERS TO BALI Agustina, Ni Ketut Wiwiek
JURNAL KEPARIWISATAAN Vol 17 No 3 (2018): Jurnal Kepariwisataan (edisi spesial)
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

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Currently more than 45% of the population in Asia are millennial generation. So as with the tourists who are mostly from the millennial generation. Millennial tourist grows in a practical environment and everything used the internet. Millennial tourists use the internet to book a trip or some ticket. It can be easier to take some trip to different places. Jakarta is the capital city of Indonesia. This metropolitan area is the largest urban areas in Indonesia even in Southeast Asia. Jakarta travelers will travelling many times and come back to the same place that made a beautiful memory. With the existence of this research know about the preferences and patterns of the trip of Jakarta millennial tourists to Bali. The method using accidental sampling by interviewing the respondent directly. The results of the research that have been conducted on millennial tourists is the high interest of millennial tourists in Jakarta to Bali is influenced by the easiest facilities to reach the internet, the number of places that have unique and popular places to take pictures and also there are many places that millennial tourists can explore according to the characteristics millennial tourists.

ANALYSIS OF PREFERENCES AND PATTERNS OF MILLENNIAL TRAVELERS TO BALI Ni Ketut Wiwiek Agustina
JURNAL KEPARIWISATAAN Vol 17 No 3 (2018): Jurnal Kepariwisataan (edisi spesial)
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v17i3.394

Currently more than 45% of the population in Asia are millennial generation. So as with the tourists who are mostly from the millennial generation. Millennial tourist grows in a practical environment and everything used the internet. Millennial tourists use the internet to book a trip or some ticket. It can be easier to take some trip to different places. Jakarta is the capital city of Indonesia. This metropolitan area is the largest urban areas in Indonesia even in Southeast Asia. Jakarta travelers will travelling many times and come back to the same place that made a beautiful memory. With the existence of this research know about the preferences and patterns of the trip of Jakarta millennial tourists to Bali. The method using accidental sampling by interviewing the respondent directly. The results of the research that have been conducted on millennial tourists is the high interest of millennial tourists in Jakarta to Bali is influenced by the easiest facilities to reach the internet, the number of places that have unique and popular places to take pictures and also there are many places that millennial tourists can explore according to the characteristics millennial tourists.

Pelatihan Kepemanduan Wisata Lokal Bagi Masyarakat Di Desa Wisata Sayan, Kecamatan Ubud, Kabupaten Gianyar Putu Gde Arie Yudhistira; Made Darmiati; I Gusti Ngurah Agung Suprastayasa; Ni Ketut Wiwiek Agustina; Teguh Hadisukarno
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 1 No. 1 (2021): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Desa Sayan memiliki potensi yang luar biasa dari alam yaitu persawahan, sungai, dan hutan serta budaya seperti kesenian angklung gangsa dan angklung kocok, serta kesenian lukis aliran ‘Young Artist’ yang cukup terkenal. Dengan potensi yang luar biasa tersebut masih ditemui kurangnya kesadaran dan kemampuan masyarakat setempat dalam memberikan pelayanan yang baik khususnya dalam memberikan penjelasan mengenai produk desa wisata alam dan budaya yang dimiliki. Oleh karena itu, dibutuhkan pelatihan terhadap bidang-bidang tersebut yang akan dilakukan secara bertahap sehingga kemampuan mereka dalam memberikan pelayanan kepada wisatawan baik wisatawan lokal maupun wisatawan mancanegara kedepannya akan lebih baik. salah satunya melalui kegiatan pelatihan. Pelatihan kepemanduan wisata lokal bagi masyarakat di Desa Wisata Sayan, Kecamatan Ubud, Kabupaten Gianyar merupakan sebuah kegiatan pelatihan yang diselenggarakan oleh Program Studi D4 Manajemen Bisnis Perjalanan, Politeknik Pariwisata Bali sebagai bentuk pengabdian kepada masyarakat. Harapan setelah diselenggarakannya pelatihan adalah menumbuhkan pemahaman para peserta pelatihan dalam mengelola DTW maupun fasilitas penunjang pariwisata yang ada di Desa Wisata Sayan, Ubud serta sikap professional dalam memberikan pelayanan prima kepada wisatawan.

Impact of Digital Content Marketing on Tourist Visit Interest to Melasti Beach: The Mediating Role of Social Word of Mouth Ida Ayu Kusuma Dewi; Putu Gde Arie Yudhistira; Ni Ketut Wiwiek Agustina
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 2 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i2.35708

Objective: This study aims to determine the role of social word of mouth in mediating the influence of digital content marketing on visiting interests. Design/Methods/Approach: This research uses a purposive sampling technique on 385 respondents who used social media and had never visited Melasti Beach tourist attractions. The data collection technique uses a questionnaire. This research uses SmartPLS 4 to test the validity, reliability, and various tests. Findings: As a result of the study, it is found that digital content marketing has a positive effect on visiting interest, digital content marketing has a positive effect on social word of mouth, social word of mouth has a positive effect on visiting interest, and social word of mouth mediates digital content marketing on visiting interest. Originality: The development of digitalization has led to new ways for tourists to look for references through social word of mouth on social media. This research topic becomes very important for marketers considering that the application of content marketing strategies presents social word of mouth on social media. This is important, especially for a tourist attraction, to generate interest in visiting. Practical/Policy implication: Identification of social word of mouth on social media can be used as a benchmark in mediating digital content marketing and visiting interest. The results of this study have implications for the tourist attraction of Melasti Beach to create interesting content.

The Effect of Brand Positioning, Brand Image, and Perceived Price on Consumer Repurchase Intention Low-Cost Carrier Dewa Ayu Abhinandati Prajna Pratisthita; Putu Gde Arie Yudhistira; Ni Ketut Wiwiek Agustina
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 2 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i2.35715

Objective: This study aims to examine the effect of brand positioning, brand image, and perceived price on the repurchase intention of low-cost carrier consumers. Design/Methods/Approach: This study uses a purposive sampling technique to obtain a sample of 400 respondents who had used Citilink airline from I Gusti Ngurah Rai Airport. Data collection techniques are carried out by distributing online questionnaires using a Likert Scale points 1 to 5, which have been analyzed using SmartPLS 4 through the measurement model test (outer model), and structural model test (inner model). Findings: The findings show that brand positioning has a positive effect on the repurchase intention of consumers of a low-cost carrier, brand image has a positive effect on the repurchase intention of consumers low-cost carrier, and the perceived price has a positive effect on the repurchase intention of consumers low-cost carrier. Originality: This research adds dimensions to the variables of brand positioning, brand image, and perceived price and combines them to determine their effect on the repurchase intention of Indonesian low-cost airlines. Practical/Policy Implications: Identifying the results of the variable brand positioning, brand image, and perceived price can measure repurchase intention for low-cost carrier consumers. This study provides low-cost carriers that the right brand positioning strategy, positive image, and price can create a consumer repurchase intention.

Generation Z Travel Behaviour and Changes in Travel MicroTrends Ni Ketut Wiwiek Agustina; Made Dewinda Yudi Astari
ASEAN Journal on Hospitality and Tourism Vol. 20 No. 3 (2022):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2022.20.3.05

Travel behaviour will drive a trend in the tourism industry. Microtrends are fast-moving trends that impact destinations, hotels, attractions, and other businesses in the travel industry. Travel behaviour changes based on several factors; one of these factors is generation. These changes will occur as Gen Z travel patterns continue to evolve. This study aims to answer the characteristics, travel behaviour, and how the travel microtrends of Gen Z in Bali shape the present and future. The research method used qualitative with an exploratory study approach. Literature reviews, observations, and interviews are used to collect data. This study found that Gen Z will prioritise health factors, both environmental and mental health in the future. The study also found that Gen Z favours sustainable accommodation.

Culinary Tour A La Millennials (An Exploratory Study in Ubud) Ni Ketut Wiwiek Agustina
Journal of Business on Hospitality and Tourism Vol 7, No 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Ubud as one of the wellknown tourists’ destinations in Bali Province, currently is developing the potency on culinary for tourism. Nowadays Ubud is also becoming the interests of millennial tourists to visit. Millenn ial tourists represent 27 % of the global population or around 2 billion people. On average, they take 35 days of vacation each year with the typical of preferring experience the most. Therefore, this research is designed by exploratory study approach and the aims are to analyze and identify the interests of millennial tourists to visit Ubud for the purpose of tasting and enjoying culinary for the sake of tourism. Primary data is collected using semi-structured interviews with respondents as many as 30 (thirty) millennial visitors or tourists in Ubud. Through a descriptive method with a qualitative approach, this research explores millenials’ thoughts and motivation of culinary tourists in Ubud. For the result, this study indicates millennials tourists’ respondents have a high interest in culinary tours. Ubud is considered to offer a large selection of local culinary delights of good taste and quality; calm, comfortable, and nice view and atmosphere; and is a favorite destination for tourists. Sources of information about culinary tours in Ubud are recommendations from friends / relatives and social media. This study also includes exploratory observations regarding the food menu, location, facilities, and security in Ubud District. For wider perspectives on culinary tours a la millennials, further research is encouraged in other areas and interests.

Analysis of Tirta Empul Development Strategy as Wellness Tourist Attraction in New Normal Era Ni Ketut Wiwiek Agustina; Putu Gde Arie Yudhistira
Journal of Business on Hospitality and Tourism Vol 7, No 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

The Covid-19 pandemic is a very dangerous epidemic that affects the order of human lives around the world. The existence of the Covid-19 pandemic has made everyone without exception have to be able to adapt to the new life order or new normal era in accordance with health protocols. In this new normal era, many people have begun to take short, cost-effective trips and tend to seek pleasure and health simultaneously to reduce boredom and stress when forced to stay at home during lockdowns. One of the tourism trends that is coming back is Wellness Tourism. The current trend of Wellness Tourism is one of the options for restoring the passion of tourism in Bali Province which will encourage public interest in travelling. Tirta Empul is one of the tourist attractions that have the potential to support wellness tourism as a Wellness Tourist Attraction. This research was conducted in Tirta Empul which aims to analyze development strategies related to the wellness tourist attraction. This study uses data processing analysis carried out by SWOT through an analysis process of internal factors (IFAS) and external factors (EFAS). The results showed that the Grand Strategy obtained in this study is the S (Strength) - O (Opportunity) Strategy, so that there are opportunities to develop Tirta Empul as a Wellness Tourist Attraction in a New Normal Era.

THE INFLUENCE OF DESTINATION IMAGES ON REVISIT INTENTION IN MOUNT BATUR Ni Ketut Wiwiek Agustina
Journal of Business on Hospitality and Tourism Vol 4, No 2 (2018): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Tourism has become one of idol business in Indonesia, which can be seen by the graph of performance continues to rise up compared to oil, gas, coal, and palm oil which continue to decline. Each destination tries to serve tourists better using many kinds of strategies, one of them is the destination image. This research aims to analyze the influence of destination image on the revisit intention in Mount Batur, Bali. The study is explanatory and done using quantitative and descriptive approaches. The number of samples to be used is 100 samples. The method of data collection is done by questionnaire collection method to analyze the influence of the destination image variable on the variable of revisit intention obtained by descriptive explanation. Based on the results of the research conducted, it shows that the image of the destination has a significant effect on the interest in returning to tourists in Mount Batur, which means that the hypothesis proposed in the study was accepted. This can be seen in the results of the hypothesis test the value of t arithmetic obtained is equal to 7.242 with a significance value of 0.000 smaller than 0.05. Based on the correlation test, the relationship between the two variables is at a moderate level with a percentage of influence of 34.9%. So that from this it is expected that tourists area managers of Mount Batur must try to maintain security, comfort and the environment.

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