Article Per Year (5 Year)
p-Index From 2021 - 2026
1.295
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Update BULETIN AL-RIBAATH Journal of Humanities and Social Studies JURNAL MANAJEMEN BISNIS Electronic Journal of Education, Social Economics and Technology IIJSE
Muhammad Ebuziyya Alif Ramadhan
Universitas Muhamamdiyah Pontianak
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
THE IMPACT OF COSTUMER BASED BRAND EQUITY TOWARD REPURCHASE INTENTION OF GARUDA INDONESIA IN PONTIANAK WITH BRAND PREFERENCES AS MEDIATING VARIABLE admin, Muhammad Ebuziyya Alif Ramadhan B12111016
Jurnal Manajemen Update Vol 6, No 2 (2017): Jurnal Mahasiswa Manajemen
Publisher : Jurnal Manajemen Update

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aims of this research are (1) to analyze the effect of Garuda Indonesia Airline service’s customer-based brand equity toward brand preference of customers in Pontianak. (2) To observe the influence of brand preference toward repurchase intention of Garuda Indonesia Airline customers in Pontianak. (3) This research also aims to test the effect of customer-based brand equity toward repurchase intention of Garuda Indonesia’s customers. Independent variable in this research is customer-based brand equity, while repurchase intention acts as dependent variable, the intervening variable of this research is brand preference which its role is whether strengthen or weaken the effect of customer-based brand equity toward repurchase Intention. Research’s population is experienced costumers who have been served by Garuda Indonesia and also potential customers from the stated airline. The respondent is limited by minimal age group which is 18 years old minimum. The technique the writer used in this research is purposive sampling with 100 people as the respondents. Causality research is chosen as the form of the research. Data Analysis technique that writer used is multiple linear regression method or path analysis. Research’s result shows that customer-based brand equity affects positive and significantly toward brand preference of Garuda Indonesia airline’s service, brand preference shows positive and significant result toward repurchase intention of the service and lastly, customer-based brand equity also shows positive and significant effect toward repurchase intention of Garuda Indonesia Airline service.
Pelatihan Kesadaran Halal (Halal Awareness) dan Titik Kritis Makanan dan Minuman Kekinian pada Siswa SMK Muhammadiyah 1 Pontianak Muhammad Ebuziyya Alif Ramadhan; Gun Mayudi; Neni Triana M.; Sukardi Sukardi
Jurnal Buletin Al-Ribaath Vol 20, No 1 (2023): Buletin Al-Ribaath
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/br.v20i1.5842

Abstract

Pengabdian ini bertujuan untuk melakukan Pelatihan Kesadaran Halal (Halal Awareness) dan Titik Kritis Makanan dan Minuman Kekinian pada siswa SMK Muhammadiyah 1 Pontianak. Dengan semakin banyaknya restoran/rumah makan yang berdiri di Kota Pontianak, perlu kesadaran halal dikalangan siswa-siswi muslim untuk peduli terhadap titik kritis makanan dan minuman. Kesadaran halal siswa-siswi muslim masih cukup rendah, dimana pilihan membeli sebuah produk makanan/minuman hanya berdasarakan rasa, suasana dan harga. Belum adanya pelatihan dan sosialisasi yang mendetil pada kesadaran halal bagi mahasiswa khususnya untuk makanan dan minumam kekinian yang disukai oleh generasi millennial. Selama ini, pelatihan dan sosialisasi masih bersifat umum dan tidak dibarengi dengan praktek/praktisi di lapangan sehingga pelatihan dirasa perlu untuk menyegarkan kembali pemikiran generasi muda untuk kritis terhadap makanan dan minuman yang mereka konsumsi.
Converse: Brand Image & Product Quality Effect through Customer Satisfaction toward Repurchase Intention Al Farez, Muhammad Rifky; Fachri, Helman; Ramadhan, Muhammad Ebuziyya Alif
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.715

Abstract

The Aim of this research is to identify the effect of brand image and product quality toward repurchase intention of Converse Shoes in Pontianak City with customer satisfaction as intervening variable. Method used in this research is associative. Sample used in this research are 100 persons with decided criteria such as the customers used the shoes or they had bought the Converse shoes. The data analysis technique in this research are conducted with Structural Equation Model (SEM) assisted by SmartPLS. 3.0 software.   Based on the finding, the direct effect among brand image, product quality and customer satisfaction resulted positively significant toward repurchase intention. Yet, brand image did not affect customer satisfaction significantly, moreover product quality successfully affected toward customer satisfaction positive and significantly. The indirect effect of brand image intervened by customer satisfaction toward repurchase intention resulted insignificantly yet positive, lastly, the indirect effect of product quality intervened by customer satisfaction toward repurchase intention resulted positively significant. Further study is needed as the coverage of samples is limited. Converse as the corporate needs to improve the quality of their produced shoes rather than their brand image.
Losing Moment Project Accessories: The Impact of Product Quality & Promotion toward Repurchase Intention through Costumer Satisfaction Kamitha, Adella; Fachri, Helman; Ramadhan, Muhammad Ebuziyya Alif
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.968

Abstract

This research investigates the influence of Product Quality and Promotion on the Repurchase Intention of Losing Moment Project accessories in Pontianak, with Customer Satisfaction acting as a mediating variable. The study utilizes an associative approach, with a sample of 100 respondents comprising individuals who have previously purchased and used Losing Moment Project accessories. Data analysis is conducted using Structural Equation Modeling (SEM) via SmartPLS 3.0 software. The findings from hypothesis testing demonstrate that Product Quality positively and significantly impacts both Customer Satisfaction and Repurchase Intention. While Promotion positively and significantly affects Customer Satisfaction, it does not directly influence Repurchase Intention. Additionally, Customer Satisfaction has a significant positive impact on Repurchase Intention. Mediation analysis further reveals that Product Quality and Promotion, when mediated by Customer Satisfaction, exhibit a significant positive influence on Repurchase Intention.
The Influence of School Image, Facilities, and Price on Parents’ Decision to Choose Educational Services at Karya Senior High School Sekadau Belembung, Elisabet; Ramadhan, Muhammad Ebuziyya Alif
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12702

Abstract

This study aims to analyze the influence of school image, facilities, and price on parents’ decision in choosing educational services at SMA Karya Sekadau. This research uses an associative quantitative method with a sample of 158 respondents determined using the Slovin formula. Data were collected through questionnaires and interviews, while data analysis was carried out using instrument validity and reliability tests, classical assumption tests, multiple linear regression analysis, as well as simultaneous F-test and partial t-test. The F-test results show that the variables of school image, facilities, and price simultaneously have a positive and significant effect on parents’ decisions. The t-test results also indicate that school image, facilities, and price each have a positive and significant partial effect on parents’ decisions. The coefficient of determination (R²) value of 0.523 indicates that 52.3% of parents’ decisions are influenced by these three variables. The implication of this study is that SMA Karya Sekadau needs to continuously strengthen its school image, improve the quality and adequacy of its facilities, and maintain transparency and affordability of costs to enhance competitiveness and public trust. This study recommends that future research expand the object of study, add other relevant variables, and use a mixed-methods approach for more in-depth results.
An Analysis of the Influence of Product Quality, Price, and Promotion on Customer Satisfaction of Sambal Nagih Products in Pontianak Yulandari, Aisyah; Ramadhan, Muhammad Ebuziyya Alif
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8206

Abstract

This study aims to analyze the influence of product quality, price, and promotion on customer satisfaction with Sambal Nagih products in Pontianak City. This research uses an associative quantitative approach with a total of 100 respondents selected using a purposive sampling technique. Data were collected through interviews and questionnaires. The results of multiple linear regression analysis show the equation Y = 1.061 + 0.243X₁ + 0.225X₂ + 0.203X₃, with a correlation coefficient (R) of 0.697, which indicates a strong relationship. The coefficient of determination (R²) value of 48.6% indicates that the variation in customer satisfaction can be explained by product quality, price, and promotion, while the remaining percentage is influenced by other variables outside the model. The F-test results show that product quality, price, and promotion simultaneously have a positive and significant effect on customer satisfaction. The partial t-test results also show that the three independent variables individually have a positive and significant effect. In conclusion, product quality, price, and promotion have been proven to contribute to increasing Sambal Nagih customer satisfaction. This study recommends the need for product innovation improvement, competitive pricing, and more attractive promotions to maintain Sambal Nagih’s competitiveness. Future research is expected to add other variables, such as customer loyalty, to obtain more comprehensive results.
The Influence of Product Quality, Price Perception, and Service Quality on Customer Satisfaction at Pondok Poteng Restaurant, Singkawang Sara, Mia; Ramadhan, Muhammad Ebuziyya Alif
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8284

Abstract

This study aims to analyze the influence of product quality, price perception, and service quality on customer satisfaction at Pondok Poteng Restaurant in Singkawang City. This research uses an associative quantitative approach with a total of 100 respondents selected through purposive sampling. Data were collected through questionnaires and interviews. The results of multiple linear regression analysis show the equation Y = 1.018 + 0.219X₁ + 0.238X₂ + 0.223X₃ with a correlation coefficient (R) of 0.712, indicating a strong relationship. The coefficient of determination (R²) is 50.6%, which means that 50.6% of the variation in customer satisfaction is influenced by product quality, price perception, and service quality. The F test shows an F calculated value of 32.842, which is greater than the F table value of 2.70, with a significance value of 0.000 < 0.05, meaning that the independent variables simultaneously have a positive and significant effect. The partial t test also shows that each variable product quality, price perception, and service quality have a positive and significant effect on customer satisfaction. In conclusion, these three variables have a real contribution to increasing customer satisfaction. This study recommends strengthening product quality standards, adjusting pricing strategies to be more competitive, and improving service management to maintain customer loyalty. Future research is expected to add other variables, such as promotion or brand image, so that the results can be more comprehensive.
The Influence of Service Quality and Facilities on Loyalty Through Patient Satisfaction at Anggrek Pontianak Clinic Purnama, Nuri; Ramadhan, Muhammad Ebuziyya Alif
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.764

Abstract

This study examines the influence of service quality and facilities on loyalty through patient satisfaction at Anggrek Clinic in Pontianak. An associative approach was used with 100 respondents, and data analysis was conducted using Structural Equation Modeling (SEM), including Convergent Validity, Discriminant Validity, Construct Reliability, and hypothesis testing. The results indicate that service quality and facilities have a significant simultaneous influence on patient satisfaction (47.2%) and loyalty (53.3%). Specifically, service quality positively and significantly influences patient satisfaction, while facilities significantly influence patient satisfaction. Additionally, patient satisfaction has a direct positive influence on loyalty. However, service quality and facilities do not directly influence loyalty. Indirect effect analysis shows that both service quality and facilities positively influence loyalty through patient satisfaction as an intervening variable. Further research is recommended to expand the sample by involving different health clinics throughout West Kalimantan to improve the generalizability of the results. Further qualitative studies may provide deeper insights into patients' perceptions and experiences, which may help improve service quality, patient satisfaction, and loyalty in healthcare settings.
The Influence of Product Quality, Location, and Promotion on Consumer Purchase Decisions of Type 36 Houses at PT Maulana Wamahyaya Sejahtera in Kubu Raya Regency Mayni, Rapika; Ramadhan, Muhammad Ebuziyya Alif
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.822

Abstract

This study aims to examine the influence of product quality, location, and promotion on consumer purchase decisions for Type 36 houses at PT Maulana Wamahyaya Sejahtera, Kubu Raya Regency. The research uses an associative method with a quantitative approach. Data were collected through interviews, questionnaires, and documentation, with a total sample of 101 respondents selected using purposive sampling. Data analysis techniques included validity and reliability tests, classical assumption tests, multiple linear regression analysis, as well as t-test and F-test. The results of the t-test show that product quality, location, and promotion have a significant effect on purchase decisions. These three independent variables have a positive and significant partial effect on consumer purchase decisions. Meanwhile, the F-test results indicate that product quality, location, and promotion simultaneously have a significant effect on purchase decisions. The coefficient of determination (R²) value of 0.745 indicates that 74.5% of the variation in consumer purchase decisions can be explained by these three variables, while the remaining 25.5% is influenced by other variables outside the scope of this study. These findings indicate that improving product quality, selecting strategic locations, and implementing effective promotional strategies can significantly enhance consumer purchase decisions for Type 36 houses at PT Maulana Wamahyaya Sejahtera.
Co-Authors Al Farez, Muhammad Rifky Belembung, Elisabet Gun Mayudi Helman Fachri Kamitha, Adella Mayni, Rapika Neni Triana M. Purnama, Nuri Sara, Mia Sukardi Sukardi Yulandari, Aisyah