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All Journal Jurnal Manajemen Update BULETIN AL-RIBAATH Journal of Humanities and Social Studies JURNAL MANAJEMEN BISNIS
Muhammad Ebuziyya Alif Ramadhan
Universitas Muhamamdiyah Pontianak
Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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THE IMPACT OF COSTUMER BASED BRAND EQUITY TOWARD REPURCHASE INTENTION OF GARUDA INDONESIA IN PONTIANAK WITH BRAND PREFERENCES AS MEDIATING VARIABLE admin, Muhammad Ebuziyya Alif Ramadhan B12111016
Jurnal Manajemen Update Vol 6, No 2 (2017): Jurnal Mahasiswa Manajemen
Publisher : Jurnal Manajemen Update

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Abstract

The aims of this research are (1) to analyze the effect of Garuda Indonesia Airline service’s customer-based brand equity toward brand preference of customers in Pontianak. (2) To observe the influence of brand preference toward repurchase intention of Garuda Indonesia Airline customers in Pontianak. (3) This research also aims to test the effect of customer-based brand equity toward repurchase intention of Garuda Indonesia’s customers. Independent variable in this research is customer-based brand equity, while repurchase intention acts as dependent variable, the intervening variable of this research is brand preference which its role is whether strengthen or weaken the effect of customer-based brand equity toward repurchase Intention. Research’s population is experienced costumers who have been served by Garuda Indonesia and also potential customers from the stated airline. The respondent is limited by minimal age group which is 18 years old minimum. The technique the writer used in this research is purposive sampling with 100 people as the respondents. Causality research is chosen as the form of the research. Data Analysis technique that writer used is multiple linear regression method or path analysis. Research’s result shows that customer-based brand equity affects positive and significantly toward brand preference of Garuda Indonesia airline’s service, brand preference shows positive and significant result toward repurchase intention of the service and lastly, customer-based brand equity also shows positive and significant effect toward repurchase intention of Garuda Indonesia Airline service.
Pelatihan Kesadaran Halal (Halal Awareness) dan Titik Kritis Makanan dan Minuman Kekinian pada Siswa SMK Muhammadiyah 1 Pontianak Muhammad Ebuziyya Alif Ramadhan; Gun Mayudi; Neni Triana M.; Sukardi Sukardi
Jurnal Buletin Al-Ribaath Vol 20, No 1 (2023): Buletin Al-Ribaath
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/br.v20i1.5842

Abstract

Pengabdian ini bertujuan untuk melakukan Pelatihan Kesadaran Halal (Halal Awareness) dan Titik Kritis Makanan dan Minuman Kekinian pada siswa SMK Muhammadiyah 1 Pontianak. Dengan semakin banyaknya restoran/rumah makan yang berdiri di Kota Pontianak, perlu kesadaran halal dikalangan siswa-siswi muslim untuk peduli terhadap titik kritis makanan dan minuman. Kesadaran halal siswa-siswi muslim masih cukup rendah, dimana pilihan membeli sebuah produk makanan/minuman hanya berdasarakan rasa, suasana dan harga. Belum adanya pelatihan dan sosialisasi yang mendetil pada kesadaran halal bagi mahasiswa khususnya untuk makanan dan minumam kekinian yang disukai oleh generasi millennial. Selama ini, pelatihan dan sosialisasi masih bersifat umum dan tidak dibarengi dengan praktek/praktisi di lapangan sehingga pelatihan dirasa perlu untuk menyegarkan kembali pemikiran generasi muda untuk kritis terhadap makanan dan minuman yang mereka konsumsi.
Converse: Brand Image & Product Quality Effect through Customer Satisfaction toward Repurchase Intention Al Farez, Muhammad Rifky; Fachri, Helman; Ramadhan, Muhammad Ebuziyya Alif
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.715

Abstract

The Aim of this research is to identify the effect of brand image and product quality toward repurchase intention of Converse Shoes in Pontianak City with customer satisfaction as intervening variable. Method used in this research is associative. Sample used in this research are 100 persons with decided criteria such as the customers used the shoes or they had bought the Converse shoes. The data analysis technique in this research are conducted with Structural Equation Model (SEM) assisted by SmartPLS. 3.0 software.   Based on the finding, the direct effect among brand image, product quality and customer satisfaction resulted positively significant toward repurchase intention. Yet, brand image did not affect customer satisfaction significantly, moreover product quality successfully affected toward customer satisfaction positive and significantly. The indirect effect of brand image intervened by customer satisfaction toward repurchase intention resulted insignificantly yet positive, lastly, the indirect effect of product quality intervened by customer satisfaction toward repurchase intention resulted positively significant. Further study is needed as the coverage of samples is limited. Converse as the corporate needs to improve the quality of their produced shoes rather than their brand image.
Losing Moment Project Accessories: The Impact of Product Quality & Promotion toward Repurchase Intention through Costumer Satisfaction Kamitha, Adella; Fachri, Helman; Ramadhan, Muhammad Ebuziyya Alif
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.968

Abstract

This research investigates the influence of Product Quality and Promotion on the Repurchase Intention of Losing Moment Project accessories in Pontianak, with Customer Satisfaction acting as a mediating variable. The study utilizes an associative approach, with a sample of 100 respondents comprising individuals who have previously purchased and used Losing Moment Project accessories. Data analysis is conducted using Structural Equation Modeling (SEM) via SmartPLS 3.0 software. The findings from hypothesis testing demonstrate that Product Quality positively and significantly impacts both Customer Satisfaction and Repurchase Intention. While Promotion positively and significantly affects Customer Satisfaction, it does not directly influence Repurchase Intention. Additionally, Customer Satisfaction has a significant positive impact on Repurchase Intention. Mediation analysis further reveals that Product Quality and Promotion, when mediated by Customer Satisfaction, exhibit a significant positive influence on Repurchase Intention.
The Influence of School Image, Facilities, and Price on Parents’ Decision to Choose Educational Services at Karya Senior High School Sekadau Belembung, Elisabet; Ramadhan, Muhammad Ebuziyya Alif
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12702

Abstract

This study aims to analyze the influence of school image, facilities, and price on parents’ decision in choosing educational services at SMA Karya Sekadau. This research uses an associative quantitative method with a sample of 158 respondents determined using the Slovin formula. Data were collected through questionnaires and interviews, while data analysis was carried out using instrument validity and reliability tests, classical assumption tests, multiple linear regression analysis, as well as simultaneous F-test and partial t-test. The F-test results show that the variables of school image, facilities, and price simultaneously have a positive and significant effect on parents’ decisions. The t-test results also indicate that school image, facilities, and price each have a positive and significant partial effect on parents’ decisions. The coefficient of determination (R²) value of 0.523 indicates that 52.3% of parents’ decisions are influenced by these three variables. The implication of this study is that SMA Karya Sekadau needs to continuously strengthen its school image, improve the quality and adequacy of its facilities, and maintain transparency and affordability of costs to enhance competitiveness and public trust. This study recommends that future research expand the object of study, add other relevant variables, and use a mixed-methods approach for more in-depth results.
Co-Authors Al Farez, Muhammad Rifky Belembung, Elisabet Gun Mayudi Helman Fachri Kamitha, Adella Neni Triana M. Sukardi Sukardi