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All Journal JURNAL KOMUNIKASI DAN BISNIS Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Trisnawati Kusumawardhani
Universitas Muhammadiyah Bekasi Karawang
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Representasi Pesan Dakwah dalam Membentuk Perilaku Sosial Pengikut Akun Instagram Rumaysho Salim Maula Abi Hudzaifah; Dede Sulaeman; Trisnawati Kusumawardhani
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 3 No. 5 (2026): Oktober : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v3i5.1921

Abstract

The rapid growth of digital media has transformed the way Islamic da'wah messages are delivered, shifting from conventional preaching toward interactive social media platforms such as Instagram. This study examines how da'wah messages are represented on the Instagram account @rumayshocom and how that representation shapes the social behavior of its followers, focusing on three dimensions of the message: creed (aqidah), morality (akhlak), and Islamic law (sharia). Using a qualitative descriptive approach grounded in Stuart Hall's theory of representation, data were collected through in-depth interviews with key informants and informants, field observation, and documentation of account posts, then analyzed through the reflective, intentional, and constructionist models of representation. The findings show that the account's visual captions are perceived by followers as a direct reflection of authentic Islamic teaching (reflective), that the account's consistent, reference-based content reflects the deliberate educational intent of its administrator (intentional), and that followers actively reinterpret the messages according to their own daily experiences and needs (constructionist). Collectively, these three perspectives indicate that digital da'wah on Instagram functions as a credible, educational, and interactive medium that reinforces religious literacy and encourages more empathetic, tolerant, and disciplined social conduct among its audience. The study recommends that da'wah content managers maintain authenticity while innovating content formats, and that future research compare multiple da'wah accounts to obtain a broader picture of digital da'wah representation.
HelloTalk as a Digital Communication Space for Korean Language Learning among Indonesian Users: A Qualitative Study Reni Novia; Trisnawati Kusumawardhani; Indah Trisnawati; Iche Hilvania
Jurnal Komunikasi dan Bisnis Vol. 14 No. 2 (2026): November 2026 - April 2027
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v14i2.1980

Abstract

Digital media have become important communication spaces in which people learn foreign languages beyond formal classrooms. However, research on HelloTalk has largely concentrated on English learners and on pedagogical outcomes such as speaking skills and learner autonomy, and limited attention has been given to how Indonesian users experience HelloTalk as a communication space for learning Korean. This study examines how Indonesian users experience HelloTalk as a digital communication space for Korean language learning, using New Media Theory and Computer-Mediated Communication (CMC) as its analytical framework. A qualitative approach with a post-positivist paradigm was applied. Five Indonesian HelloTalk users who actively learn Korean were selected through purposive sampling. Data were collected through in-depth interviews, observation, and documentation, and analyzed through data reduction, data display, and conclusion drawing, with source and technique triangulation. The findings show that informants experience HelloTalk as an interconnected, accessible, interactive, and open-ended space that enables them to communicate with native speakers, receive peer correction, share content, and learn flexibly across time and place. Within the CMC dimensions, informants emphasized wide access to information, fast message exchange, varied learning input, and motivation, while the perceived usefulness of the application depended on the intensity and purpose of use. Informants also reported constraints related to VIP features, time differences, and device limitations. The study argues that HelloTalk functions as a participatory digital communication space in which Korean language learning takes place through interpersonal interaction, peer correction, and user-generated content. The study does not measure language proficiency.
Co-Authors Dede Sulaeman Iche Hilvania Indah Trisnawati Reni Novia Salim Maula Abi Hudzaifah