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Agritech Development as Alternative Investment in The Agricultural Sector Suhartono Suhartono; Ni Made Ayu Krisna Cahyadi; Lilik Sugiyono
Agriekonomika Vol 12, No 2: October 2023
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v12i2.18260

Abstract

The recession that occurred in Indonesia at the begining of the Covid-19 pandemic resulted in a decrease in production levels and limited people's purchasing power. Social restriction policy makes people did not do much activity outdoor and take advantage of the convenience of e-commerce to meet their daily needs. The rapid development of technology has encouraged the emergence of digital businesses such as start-ups. In the agricultural business, start-up entrepreneurs bridge three elements, i.e., capital, market, and cultivation ability. Meanwhile the main external factor determining the movement of start-ups is investment or funding. Descriptive analysis was conducted on 15 agribusiness start-ups (agritechs) in Java and Bali to find out how the impact of investment on the development of start-ups. The results show that investment in agritech is still relatively low when compared to start-ups in other sectors, such as transportation and finance. This is because the preparation period for agritech is quite long so that investors' decisions to make funding are also hampered.