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All Journal Jurnal Kajian Ilmiah
Nikma Yucha
Fakultas Ekonomi dan Bisnis; Universitas Maarif Hasyim Latif
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Corporate Strategy To Strengthen Competitive Advantage Di PT Wisang Utama Mandiri Sidoarjo Siti Mujanah; Ulfi Pristiana; IGN Andhika Mahendra; Nikma Yucha; Ika Widya Ardyani
Jurnal Kajian Ilmiah Vol. 26 No. 3 (2026): September 2026
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/kc5kv804

Abstract

This study aims to analyze the internal and external conditions of PT Wisang Utama Mandiri, identify appropriate corporate strategies to strengthen competitive advantage, and formulate strategic initiatives for market expansion and sustainable growth. Data were analyzed using qualitative thematic analysis, SWOT Analysis, and Porter’s Five Forces. The findings show that the company has strengths in technical competence, experienced human resources, operational efficiency, occupational safety, customer relationships, service quality, project management, and digital capabilities. However, it faces market saturation, rising operating costs, intense competition, technological changes, economic uncertainty, and regulatory pressures. The results indicate that an integrated strategy combining operational efficiency, service differentiation, digital transformation, selective market expansion, and related diversification is appropriate. Developing renewable-energy and zero-carbon training and related technical services offers a promising opportunity to leverage existing capabilities, expand markets, and create new revenue sources for sustainable business growth.
Co-Authors IGN Andhika Mahendra Ika Widya Ardyani Siti Mujanah Ulfi Pristiana