Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Entrepreneurial and Business Diversity
Ni Putu Bela Melinda Dewi
Universitas Warmadewa,Indonesia
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Live Streaming, Online Customer Reviews, and Free Shipping Promotions on Online Purchase Intention Among Shopee Marketplace Users in Denpasar City Ni Putu Bela Melinda Dewi; Putu Ayu Sita Laksmi; A.A. Made Indra Wijaya Kusuma
Journal of Entrepreneurial and Business Diversity Vol. 4 No. 2 (2026): Journal of Entrepreneurial and Business Diversity (April-June)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v4i2.450

Abstract

Purpose:This study analyzes the effects of live streaming, online customer reviews, and free shipping promotions on online purchase intention among Shopee marketplace users in Denpasar City.Methodology:The study used a quantitative design with 100 respondents selected through non-probability sampling. Data were collected through questionnaires and analyzed using multiple linear regression and partial and simultaneous hypothesis tests with SPSS.Findings:Live streaming, online customer reviews, and free shipping promotions simultaneously have a positive and significant effect on online purchase intention. Each variable also has a positive and significant partial effect on purchase intention.Implication:Shopee should improve the attractiveness and interactivity of live streaming, strengthen the credibility and presentation of customer reviews, and design free-shipping promotions that are communicated clearly and early enough to support comfortable purchase decisions.
Co-Authors A.A. Made Indra Wijaya Kusuma Putu Ayu Sita Laksmi