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All Journal SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Ilmiah Wahana Pendidikan eProceedings of Engineering
Rifqy, Muhammad
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Religion Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Social Sciences Other

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Politik Hukum Pembentukan Badan Pembina Ideologi Pancasila Rifqy, Muhammad; Indra, Mexsasai; Zulwisman, Zulwisman
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 3.D (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

The position of Pancasila in the Indonesian legal system is as the source of all sources of state law. The Pancasila Ideology Development Agency (BPIP) is an agency that was built as a form of re-actualization of Pancasila in the process of internalizing values ​​in every component of society and state administrators. The main tasks and functions of BPIP are actually included in the main tasks and functions of other state institutions. This overlapping of duties and functions causes pros and cons in society. Pros and cons of establishing BPIP, whose duties and functions should have been carried out by the MPR. As a result of the overlapping of BPIP's main tasks and functions with other state institutions, it certainly puts a burden on the state budget, which can lead to wastage of the state budget. The type of legal research is normative legal research. The data used is secondary data. Meanwhile, if you look at the nature of this research, it is descriptive. The results of this research are the legal politics of establishing the Pancasila Ideology Development Agency based on the legal basis of Presidential Regulation Number 7 of 2018 concerning the Pancasila Ideology Development Agency. The urgency of establishing BPIP still needs to be questioned and the effectiveness of BPIP is still doubtful. The correlation between the duties of the Pancasila Ideology Development Agency which overlaps with the duties of the Indonesian MPR is that the duties and functions of the BPIP have become the duties of a high state institution, namely the People's Consultative Assembly (MPR), which also has the same duties, namely promoting Pancasila, the 1945 Constitution and its implementation. There is an overlap in duties and functions, effectiveness and efficiency, between the BPIP and the MPR which means that the position of the BPIP in the Indonesian constitutional system is still unclear. The ideal concept of fostering the Pancasila ideology in Indonesia is through the high state institution of the People's Consultative Assembly (MPR) which has launched and socialized the Four Pillars of National and State Life. One of the four pillars regulates Pancasila as the ideology and basis of the State
Environmental Awareness as a Moderator of the Relationship between Green Packaging and Purchase Decision: An Empirical Investigation of Aqua Products in the Indonesian Market Fatoni, Afif; Rifqy, Muhammad; Juniwati, Juniwati; Ramadania, Ramadania
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 15 No. 1 (2025): Maret 2025
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/sng.v15i1.10703

Abstract

This study aims to examine the effect of green packaging on purchase decision, with environmental awareness as a moderating variable, in the context of Aqua bottled water products in Indonesia. Design/methodology/approach – The research model was tested using partial least squares structural equation modeling (PLS-SEM) with a sample of 200 Aqua consumers in Indonesia. The data were collected through an online survey and analyzed using WarpPLS software version 7.0. Findings – The results show that green packaging has a significant positive effect on purchase decision (β=0.533; P<0.001), and environmental awareness also significantly influences purchase decision (β=0.333; P<0.001). Furthermore, environmental awareness positively moderates the effect of green packaging on purchase decision (β=0.160; P=0.010). Research limitations – The study focused on a single brand in one product category in Indonesia, which may limit the generalizability of the findings. Future research can replicate the study in different contexts and explore other potential moderators. Practical implications – The findings suggest that green packaging is a strategic tool to attract environmentally conscious consumers. Companies should invest in sustainable packaging and communicate its benefits, especially to consumers with high environmental awareness. Originality/value – This study is the first to investigate the moderating role of environmental awareness on the effect of green packaging on purchase decision for Aqua products in Indonesia. It contributes to the green marketing literature and offers insights for sustainability practices.
Perancangan Strategi Pemasaran Guna Meningkatkan Penjualan Pada Aponic Menggunakan Analisis Swot (Strengths Weakness Opportunities Threats) Dan Metode Qspm (Quantitative Strategic Planning Matrix) Rifqy, Muhammad; Praptono, Budi; Verita Yastica, Tiara
eProceedings of Engineering Vol. 10 No. 5 (2023): Oktober 2023
Publisher : eProceedings of Engineering

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Abstract

Abstrak —Aponic merupakan salah satu perusahaan hidroponik yang berdomisili di Kota Pontianak. Pada berjalannya Aponic mengalami permasalahan yaitu penjualan yang belum memenuhi target. Aponic perlu mengetahui strategi alternatif yang dapat diimplementasikan untuk meningkatkan penjualan produk Aponic. Hasil perhitungan ini berupa rancangan strategi pemasaran dengan metode Quantitative Strategic Planning Matrix. Pada tahapan menganalisis faktor internal dan eksternal didapatkan kekuatan dan kelemahan serta peluang dan ancaman agar dapat mengetahui posisi Aponic. Selanjutnya dilakukan analisis SWOT untuk mengetahui strategi alternatif. Memanfaatkan hasil kuesioner Quantitative Strategic Planning Matrix untuk pemilihan prioritas dan strategi alternatif yang didapat. Lalu melakukan validasi kepada pemilik Aponic untuk mengetahui rencana implementasi yang terpilih. Hasil strategi prioritas yang terpilih yaitu pengembangan pasar. Ada beberapa tahapan untuk melakukan strategi tersebut diantaranya adalah melakukan memperluas pasar dengan menjalin kerjasama dengan reseller selada, meningkatkan pemasaran produk secara online menggunakan fitur-fitur yang ada dalam Instagram dan WhatsApp, dan melakukan pengajaran dan pelatihan kepada karyawan Aponic mengenai pemasaran digital.Kata Kunci — Strategi Pemasaran, QSPM, Analisis SWOT
Co-Authors Budi Praptono Fatoni, Afif Juniwati Juniwati Mexsasai Indra Ramadania Ramadania, Ramadania Verita Yastica, Tiara Zulwisman, Zulwisman