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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Lingua Cultura SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Enrichment : Journal of Management Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Journal of Applied Management Research Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Multidisiplin West Science JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Ulil Albab Joong-Ki Jurnal Kesehatan
Juniwati Juniwati
Binus University
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Nursing Social Sciences Other

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The Portrait of Qiong Yao’s Life in Her Novels Cendrawaty, Cendrawaty; Yovita, Yovita; Juniwati, Juniwati
Lingua Cultura Vol 3, No 2 (2009): Lingua Cultura Vol. 3 No. 2
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/lc.v3i2.342

Abstract

Qiong Yao was a well known woman author and a film director in Taiwan who had written more than 60 love novels, that had been developed into famous films. This paper aims to explore Qiong Yao’s biography related to her works. Library research was done by dividing Qiong Yao’s works into several themes, and then analysing their novels’ theme and her life. It can be concluded that her permanent theme is love. In her novels, she scatters love that is able to touch her readers as well as film viewers. And, this love theme is closely related to her life.   
Financial literacy and financial technology on the personal finance behavior of generation z Perawati, Perawati; Juniwati, Juniwati; Malini, Helma; Azazi, Anwar; Mustika, Uray Ndaru
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.589

Abstract

The Indonesian economy is experiencing significant expansion, driven by technological advancements, with financial literacy being crucial to enhancing understanding and financial education among Generation Z in West Kalimantan. The present research aims to examine the influence of financial literacy on the personal financial behavior of Generation Z, both directly and via lifestyle as a mediating variable, while also analyzing the direct impact of financial technology on their personal finances. This study employed a qualitative research technique utilizing a causal associative method, involving a sample of 247 respondents from Generation Z in West Kalimantan. Data were gathered via surveys and analyzed via structural equation modelling (SEM) with SmartPLS 4.0 software. Research findings indicate that financial literacy has a positive and significant influence on the personal finance behavior of Generation Z, with lifestyle serving as an effective mediator. The results underscore the significant of financial literacy and lifestyle in influencing improved financial behavior among Generation Z, with implications for developing more effective financial education programs.
The Influence of Employer Branding and the Use of Social Media on Gen Z's Intention to Apply Works through Corporate Reputation as Mediation siti zahra zahira; Juniwati, Juniwati; Fahruna, Yulyanti; Fauzan, Rizky; Syahbandi, Syahbandi
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i02.1031

Abstract

GeniZiisiknownitoihaveitheiabilityitoibeiskillediiniusingitheiinternet,inamelyisocialimedia,iespeciallyiiniseekingiinformationiaboutitheireputationiofianiorganizationioricompany.iThisiisianiimportantiinvestmentiforicompaniesitoigetipotentialiemployees.iToiattractiGeniZitoiapplyiforijobs,icompaniesimustihaveiemployeribranding,iaisocialimediaipresenceiandiaigoodireputation.iThisistudyiaimsitoievaluateihowiemployeribrandingiandisocialimediaiuseiaffectitheileveliofiintentionitoiapplyiforiaijob,itakingiintoiaccountitheiroleioficorporateireputationiasianiintermediary.iThisistudyiusesiaiquantitativeiapproachiwithidataicollectionithroughiaiquestionnaireisurveyidistributeditoi200ialumniiofiTanjungpuraiUniversityistudents.iTheipurposiveisamplingitechniqueiwasiuseditoiselectirespondentsiwhoihadicertainicriteria,inamelyigeniziagedi17-27iyearsiandialumniiofiTanjungpuraiUniversity.iTheidataiwasianalyzediusingipathianalysisitechniquesiandiIBMiSPSSiStatisticisoftware.iThisiresearchiisiexpecteditoiprovideiinsightiforihumaniresourceimanagersiandipractitionersiinidesigningistrategiesitoiincreaseitheiworkiinterestiofiGeniZ.iTheiresultsiofithisistudyishowithatiemployeribrandingianditheiuseiofisocialimediaihaveiaipositiveiandisignificantiinfluenceionitheirateiofiintentionitoiapplyiforiaijobiiniGeniZimediatedibyitheiCompany'siimage.
Gameful Experience and Brand Loyalty: Exploring Customer Brand Engagement in Language Learning Apps Penampe, Marie Anne Ester; Fitriana, Ana; Purnomo, Bintoro Bagus; Afiah, Nur; Juniwati, Juniwati
Journal of Applied Management Research Vol 4, No 2 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i2.2576

Abstract

This study examines the impact of gameful experiences on brand loyalty in language learning applications mediated by customer brand engagement. With the increasing incorporation of gamification in educational tools, understanding how specific game mechanics drive user engagement and brand loyalty in language learning apps is crucial. While existing gamification research generally focuses on broader fields, this study uniquely investigates how specific gameful experiences—such as enjoyment, creative thinking, and domination—affect brand loyalty in the context of language learning applications. Data were collected from 250 active users in Indonesia using an online survey with a Likert scale of 1-5, employing purposive sampling. Structural Equation Modeling (SEM) with AMOS 26 assessed validity, reliability, and relationships among variables. The results indicate that gameful experiences significantly enhance customer brand engagement, which, in turn, positively influences brand loyalty. This study contributes new insights into how gamification affects brand loyalty, specifically in the language learning app domain, providing practical recommendations for developers to incorporate effective game mechanics to enhance customer brand engagement and foster long-term brand loyalty.
The Influence of Financial Literacy, Financial Technology, Risk Perception, and Locus of Control on Investment Decisions with Education Level as a Moderating Variable in West Kalimantan Alisa, Alisa; Juniwati, Juniwati; Wendy, Wendy; Giriati, Giriati; Mustaruddin, Mustaruddin
Journal of Applied Management Research Vol 4, No 2 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i2.2578

Abstract

Financial literacy encompasses objective knowledge, personal skills, and individual expertise in managing and making personal financial decisions. With the increasing complexity of financial instruments, numerous studies indicate that individuals often lack adequate information and understanding of fundamental financial principles. This study aims to examine the influence of financial literacy, financial technology, risk perception, and locus of control on investment decisions, with education level as a moderating variable. Using a quantitative methodology and purposive sampling method, this study finds that a better understanding of financial literacy, effective use of fintech, appropriate risk perception, and a strong internal locus of control can lead to improved investment decisions. The findings highlight that enhanced financial education and the integration of financial technology are crucial for supporting more effective investment choices, thereby expanding the community’s investment knowledge and skills.
THE POWER OF INFLUENCE: HOW CELEBRITY ENDORSEMENT AND ONLINE REVIEWS SHAPE GEN Z'S PURCHASE INTENTION IN BEAUTY PRODUCTS Putri, Shafira Ananda; Juniwati, Juniwati; Purmono, Bintoro Bagus; Afifah, Nur; Setiawan, Harry
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15554

Abstract

This study looks into the impact of influencer credibility, attractiveness, and online customer reviews on Gen Z purchase intentions in Indonesia's beauty market, focusing on the collaboration between beauty influencer Tasya Farasya and local brand Somethinc. The study's goal is to provide a comprehensive understanding of how influencer characteristics and online reviews influence consumer attitudes, brand awareness, trust, and electronic word of mouth (eWOM), which, in turn, affect purchase intentions. This study provides novel insights into the role of influencer marketing in Indonesia's expanding beauty industry. Data were collected quantitatively from 216 Gen Z respondents selected through convenience sampling. Respondents needed to follow at least one beauty influencer and be familiar with Tasya Farasya and Somethinc. To assess the relationships between variables, data were analyzed using Structural Equation Modeling (SEM) with AMOS 26. Sobel tests were used to evaluate the mediating roles of eWOM, brand awareness, and brand trust. The findings show that influencer credibility, attractiveness, and online reviews significantly improve consumer attitudes toward beauty brands, resulting in increased eWOM, brand awareness, trust, and purchase intentions. These findings provide strategic insights for beauty brands that want to engage Gen Z consumers and strengthen brand loyalty through influencer partnerships.
PENGARUH SOSIAL MEDIA MARKETING DAN CROSS CULTURAL MARKETING TERHADAP IMPULSIF BUYING DI KALANGAN GEN Z PADA SEGMEN FAST FASHION DENGAN TINGKAT HEDONISME SEBAGAI VARIABEL MEDIASI Purwanto, Dimas; Fauzan, Rizky; Afifah, Nur; Juniwati, Juniwati
Jurnal Bisnis dan Kewirausahaan Vol. 14 No. 1 (2025): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v14i1.4943

Abstract

Penelitian ini bertujuan untuk menganalisis dampak Social Media Marketing dan Cross Cultural Marketing terhadap perilaku impulsif buying dan tingkat hedonisme di kalangan Generasi Z dalam segmen fast fashion, dengan tingkat hedonisme sebagai variabel mediasi. Generasi Z, yang sangat terpapar teknologi dan media sosial, menjadi target utama bagi industri fast fashion. Dengan pendekatan kuantitatif, penelitian ini melibatkan 205 responden Gen Z di Indonesia yang aktif di media sosial dan memiliki pengalaman pembelian fast fashion. Hasil penelitian menunjukkan bahwa Social Media Marketing dan Cross Cultural Marketing berpengaruh signifikan terhadap impulsif buying dan tingkat hedonisme, yang menjadi pemicu dalam meningkatkan dorongan konsumsi impulsif. Selain itu, hedonisme terbukti memediasi hubungan antara kedua strategi pemasaran tersebut dengan impulsif buying, yang memperkuat keterlibatan emosional konsumen dengan produk fast fashion. Temuan ini memberikan wawasan penting bagi pemasar untuk merancang strategi pemasaran yang berfokus pada pengalaman emosional dan penggunaan elemen budaya global dalam menjangkau Gen Z. Penelitian ini juga menawarkan kontribusi teoretis dengan memperkaya literatur perilaku konsumsi impulsif dan hedonisme di era digital.
Comparative study of the factors that influence Behavioral Intentions in DANA and OVO users Fahri, Fahri; Afifah, Nur; Juniwati, Juniwati; Purmono, Bintoro Bagus; Ahmadi, Ahmadi
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1332

Abstract

This study compares DANA and OVO users in West Kalimantan to investigate the factors affecting e-wallet adoption. To ascertain the impact of compatibility, ubiquity, and social influence on behavioral intention with trust and satisfaction as intervening variables. Data was gathered from 300 respondents using a quantitative comparison approach and analyzed using PLS-SEM. The findings demonstrated that compatibility significantly affects trust and satisfaction, particularly for DANA users, raising their behavioral intention. On the other hand, there was no discernible variation in the impact of ubiquity on satisfaction. Furthermore, social influence had a different effect on trust in the two user groups, with DANA users being more affected. These findings emphasize compatibility and trust in promoting e-wallets, although ubiquity and social influence still need more study.
THE POWER OF INFLUENCE: HOW CELEBRITY ENDORSEMENT AND ONLINE REVIEWS SHAPE GEN Z'S PURCHASE INTENTION IN BEAUTY PRODUCTS Putri, Shafira Ananda; Juniwati, Juniwati; Purmono, Bintoro Bagus; Afifah, Nur; Setiawan, Harry
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15554

Abstract

This study looks into the impact of influencer credibility, attractiveness, and online customer reviews on Gen Z purchase intentions in Indonesia's beauty market, focusing on the collaboration between beauty influencer Tasya Farasya and local brand Somethinc. The study's goal is to provide a comprehensive understanding of how influencer characteristics and online reviews influence consumer attitudes, brand awareness, trust, and electronic word of mouth (eWOM), which, in turn, affect purchase intentions. This study provides novel insights into the role of influencer marketing in Indonesia's expanding beauty industry. Data were collected quantitatively from 216 Gen Z respondents selected through convenience sampling. Respondents needed to follow at least one beauty influencer and be familiar with Tasya Farasya and Somethinc. To assess the relationships between variables, data were analyzed using Structural Equation Modeling (SEM) with AMOS 26. Sobel tests were used to evaluate the mediating roles of eWOM, brand awareness, and brand trust. The findings show that influencer credibility, attractiveness, and online reviews significantly improve consumer attitudes toward beauty brands, resulting in increased eWOM, brand awareness, trust, and purchase intentions. These findings provide strategic insights for beauty brands that want to engage Gen Z consumers and strengthen brand loyalty through influencer partnerships.
IMPACT OF BUY NOW PAY LATER, PEER INFLUENCE, AND USER INTERFACE ON IMPULSIVE BUYING BEHAVIOR MEDIATED BY HEDONIC SHOPPING VALUE Riztika, Dheanisa Tri; Heriyadi, Heriyadi; Afifah, Nur; Juniwati, Juniwati; Purmono, Bintoro Bagus
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 1 (2025): JIMB - VOLUME 8 NOMOR 1 MEI 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v8i1.31797

Abstract

Penelitian ini menyelidiki pengaruh Beli Sekarang Bayar Nanti, pengaruh teman sebaya, dan antarmuka pengguna terhadap perilaku pembelian impulsif di aplikasi Shopee, dengan nilai belanja hedonis sebagai variabel mediasi. Metode kuantitatif digunakan, dengan data yang dikumpulkan dari survei pengguna aktif Shopee di Indonesia. Pengambilan sampel secara purposif digunakan untuk mengidentifikasi responden yang memenuhi kriteria tertentu, seperti penggunaan Buy Now Pay Later, frekuensi belanja online, dan pola pembelian impulsif. Untuk menyelidiki korelasi antara faktor-faktor, sampel sebanyak 281 responden diperiksa menggunakan Structural Equation Modeling (SEM) dan perangkat lunak SmartPLS 4. Data menunjukkan bahwa BNPL, pengaruh teman sebaya, dan antarmuka pengguna memiliki dampak yang cukup besar terhadap perilaku pembelian impulsif, baik secara langsung maupun tidak langsung, melalui nilai belanja hedonis. Studi ini meningkatkan pemahaman kita tentang faktor-faktor yang memengaruhi perilaku pembelian impulsif dalam e-commerce dan membuat rekomendasi bagi para pemangku kepentingan industri untuk meningkatkan strategi pemasaran mereka.
Co-Authors Agung, Anindya Annisa Ahmad Salahuddin AHMADI Al Vayyed Shalatar Barqah Djus Alika, Florensia Alisa, Alisa Alqhani, Adip Amalia, Joezka Ana Fitriana Anggraini Syahputri Anwar Azazi Apriyadi, Ridho Nur Ardhionova, Reyhan Davin Ardiansyah, Fito Arman Jaya Badariah, Alya Barkah, Barkah Cahyadi, Muhammad Byan Farreldipo Cendrawaty Cendrawaty Cristianto, Dwi Adnes Julians Dapa Rahmadana Daud, Ilzar Endah Mayasari Erna Listiana Fahri Fahri Fahruna, Yulyanti Fatoni, Afif Fauzan, Rizky Fredericha Titania Yusara Giriati, Giriati Gita, Leiya Goyovi, Julia Hapsari, Fadhilla Anindita Harry Setiawan Helma Malini Heriyadi, Heriyadi Hermanto, Dicky Husna Yetti Intan Mardiono Iqbal*, Muhammad Julianto, Alven Karina Nadjwa Amardi Karlina, Tety Maghribi, Rizqi Marwan, Nayla Inayah Meliani, Dwi Rosita Muhammad Afif Muhammad Iqbal Mustaruddin Mustika, Uray Ndaru Nadila Rizki Ningrum, Imas Dwi Nur Afiah, Nur Penampe, Marie Anne Ester Perawati Perawati, Perawati Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Purwanto, Dimas Putri Pangestika, Putri Putri, Shafira Ananda Rahayu, Nika Gita Rahayu, Ratna Bhanuwati Ramadani, Lusi Ramadania Ramadania, Ramadania Rifqy, Muhammad Riztika, Dheanisa Tri Saputra, Wira Sartika, Fiona siti zahra zahira Soe, Sinta Bella Suryanita, Fitri Novianti Syahbandi Syahbandi Syaifullah, Muhammad Hasan Uray Ndaru Mustika Videlya, Viola Wang, Yu-Chieh Wendy Wenny Pebrianti Yovita Yovita Yuniar Lestari