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All Journal Buletin Ilmiah IMPAS
Eman Novianus Bureni
Universitas Nusa Cendana
Agriculture, Biological Sciences & Forestry

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BUSINESS DEVELOPMENT STRATEGY FOR THE CASSAVA CHIPS AGROINDUSTRY CASE STUDY AT UD KOMODO IN SIKUMANA KOTA KUPANG Sinta Sepriyani Lesik; Tomycho Olviana; Eman Novianus Bureni
Buletin Ilmiah Impas Vol 27 No 2 (2026): Volume: 27 No.: 2 June Edition 2026
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v27i2.30284

Abstract

This study aims to analyze the development strategy of the cassava chips agroindustry at UD Komodo in Sikumana, Kota Kupang. The research method used in this study is SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to identify internal and external factors that influence the development of the cassava chips agroindustry at UD Komodo. Data were collected through in-depth interviews with the business owner and employees directly at the research site, as well as through literature studies from relevant sources. The results show that UD Komodo has strengths in good product quality, affordable prices, a strategic location, capable management, and adequate labor. However, it has weaknesses in marketing and distribution channels. The opportunities include a large potential local market and consumer interest in snack products, while the main challenges are competition from similar businesses and increasing raw material prices. Based on this analysis, several business development strategies were formulated, including product diversification by offering various flavors and types of cassava chips to meet consumer preferences; expansion of distribution channels by utilizing various distribution channels such as cooperation with shops and minimarkets as well as online sales through marketplaces; and the development of digital marketing by utilizing various social media channels to promote products and interact with consumers. These strategies are expected to enhance the competitiveness of UD Komodo, expand market share, and increase business income.
ANALYSIS OF SOCIAL MEDIA UTILIZATION STRATEGIES IN INCREASING SALES (Case Study of UMKM Sambal Nyala Rasa Yakusa at Kelurahan Mautapaga, Kecamatan Ende Timur, Kabupaten Ende) Dwi Putri Mahrani Djafar; Santhy Chamdra; Eman Novianus Bureni
Buletin Ilmiah Impas Vol 27 No 2 (2026): Volume: 27 No.: 2 June Edition 2026
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v27i2.30286

Abstract

This study aims to: (1) identify internal and external factors in the utilization of social media at UMKM Sambal Nyala Rasa Yakusa; (2) analyze the constraints faced in digital marketing; and (3) formulate social media utilization strategies to increase sales. This research uses a descriptive qualitative approach with a case study method. Data were obtained through observation, interviews, and documentation, and were then analyzed using IFAS, EFAS, and SWOT matrices to determine the strategic position of the business. The results show that UMKM Sambal Nyala Rasa Yakusa has relatively strong internal conditions. The main strengths include comprehensive product information and an easy ordering process. However, several weaknesses remain, including inconsistency in content uploads, suboptimal promotional creativity, and limited marketing reach. From the external perspective, the increasing use of social media and the development of digital technology provide major opportunities for business development. Based on the results of the strategic position analysis, the UMKM is positioned in Quadrant I (Strength-Opportunity), indicating that the appropriate strategy is an aggressive strategy by maximizing internal strengths to utilize external opportunities through improving content quality, increasing promotional intensity, and strengthening interaction with consumers in order to encourage sales growth.
Co-Authors Dwi Putri Mahrani Djafar Santhy Chamdra, Santhy Sinta Sepriyani Lesik Tomycho Olviana