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All Journal Jurnal Ilmiah Peuradeun Amorti: Jurnal Studi Islam Interdisipliner
Dewi Kurniawati
Universitas Sumatera Utara, Indonesia
Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Communication Strategy for the Development of Study Program Organizers Outside the Main Campus (PSDKU) of the University of North Sumatra in Supporting the Sustainability of State Higher Education in North Nias Regency Riati Laia; Dewi Kurniawati; Nurbani
Amorti: Jurnal Studi Islam Interdisipliner Vol. 5 No. 2 April 2026: Amorti: Jurnal Studi Islam Interdisipliner
Publisher : Yayasan Azhar Amanaa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59944/amorti.v5i4.1911

Abstract

The establishment of the Program Studi di Luar Kampus Utama (PSDKU) of Universitas Sumatera Utara in North Nias Regency represents an effort to expand higher education access in Indonesia’s underdeveloped, frontier, and outermost (3T) regions. However, its sustainability faces challenges related to declining student enrollment, limited institutional capacity, infrastructure constraints, and decreasing public trust. This study aims to analyze the development communication strategy implemented to support the sustainability of PSDKU as a public higher education institution in North Nias Regency. This study employed a qualitative approach using a case study design. Data were collected through observation, documentation, and in-depth interviews with university administrators, PSDKU coordinators, lecturers, education staff, students, alumni, parents, and community leaders. Data were analyzed through interactive qualitative analysis involving data condensation, data display, and conclusion verification with source triangulation. The findings show that PSDKU communication practices operate through institutional and operational communication coordinated by local management. However, communication remains predominantly top-down and technology-mediated, limiting stakeholder participation. Sustainability challenges are influenced by financial dependence, geographical barriers, limited human resource mobility, inadequate infrastructure, and negative perceptions of agricultural higher education. This study concludes that participatory development communication involving universities, local governments, schools, alumni, students, and communities is essential. The study contributes by emphasizing stakeholder-based communication, social marketing, and local potential-based institutional branding as strategies for sustaining higher education initiatives in 3T regions
Digital Transformation and Character Development Among Generation Z Students: Evidence from Indonesian Higher Education Hera Chairunisa; Humaizi Humaizi; Iskandar Zulkarnain; Dewi Kurniawati; Lisa Anggraini
Jurnal Ilmiah Peuradeun Vol. 14 No. 3 (2026): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v14i3.2417

Abstract

Digital transformation has reshaped higher education, yet intensive digital engagement among Generation Z students does not necessarily translate into academically productive or character-forming practices. This study examined the intersection between digital learning-media use and character development among Generation Z students at an Indonesian university. A mixed-methods approach combined questionnaire data from 356 students selected through stratified random sampling with interviews, focus group discussions, observations, and document analysis involving students and relevant institutional stakeholders. Quantitative data were analyzed descriptively, while qualitative data were analyzed using an interactive model and integrated with documentary evidence. The findings revealed that students’ digital engagement was intensive but predominantly oriented toward entertainment and social interaction rather than academic purposes. Qualitative findings identified five character-related practices within digitally mediated learning: discipline and time management, learning autonomy, academic integrity, critical thinking and problem solving, and virtual collaboration. These practices were shaped by interactions among students’ digital engagement and curriculum, lecturer guidance, academic norms, and institutional culture. The study therefore proposes a Digital Character Education Framework connecting technological opportunities, pedagogical mediation, institutional values, and student agency. The findings suggest that meaningful digital transformation in higher education requires not only technological access but also pedagogical and institutional conditions that support responsible student agency.
Co-Authors Hera Chairunisa Humaizi Humaizi Iskandar Zulkarnain Lisa Anggraini Nurbani Riati Laia