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All Journal Sharing: Journal Of Islamic Economics, Management And Business
Shinta Aulia
Universitas Muhammadiyah Aceh
Economics, Econometrics & Finance

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Pengaruh Personal Branding, Penggunaan Media Sosial Dan Keterampilan Komunikasi Digital Terhadap Employability Gen-Z Di Banda Aceh Shinta Aulia; Marlizar Marlizar; Suryani Murad
Sharing: Journal of Islamic Economics Management and Business Vol. 5 No. 3 (2026): September, 2026
Publisher : Program Studi Ekonomi Syariah Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sharing.v5i3.63706

Abstract

This study aims to analyze the influence of Personal Branding, Social Media Usage, and Digital Communication Skills on the Employability of Generation Z in Banda Aceh. This research employed a quantitative method with an associative approach. The population consisted of 96 individuals, and all members of the population were selected as the research sample using a saturated sampling (census) technique. The data used in this study were primary data collected through the distribution of questionnaires to the respondents. The data analysis techniques included data quality tests (validity and reliability tests), classical assumption tests (normality, multicollinearity, and heteroscedasticity tests), multiple linear regression analysis, partial significance test (t-test), simultaneous significance test (F-test), and the coefficient of determination (R²). The results of the study indicate that, partially, Personal Branding and Social Media Usage have a positive and significant effect on the Employability of Generation Z in Banda Aceh, while Digital Communication Skills do not have a significant effect on the Employability of Generation Z in Banda Aceh. Simultaneously, Personal Branding, Social Media Usage, and Digital Communication Skills have a positive and significant effect on the Employability of Generation Z in Banda Aceh.
Co-Authors Marlizar, Marlizar Suryani Murad