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All Journal ProBisnis : Jurnal Manajemen
Mar'atun Mar'atun
Sekolah Tinggi Ilmu Ekonomi Yapis, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Orientasi Pasar, Inovasi Produk dan Orientasi Kewirausahaan terhadap Keunggulan Bersaing pada UMKM Tenun Muna Pa’a Karina di Desa Ranggo Dompu Mar'atun Mar'atun; Ega Saiful Subhan; Hermansyah Hermansyah
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to examine and verify the significance of the influence of market orientation, product innovation, and entrepreneurial orientation both individually (partially) and collectively (simultaneously) on the achievement of competitive advantage for the Muna Pa’a Karina weaving MSME in Ranggo Village. This study employs a quantitative method with a causal-associative approach. The study population consists of 30 individuals, and a saturated sampling technique was used. Data collection was conducted via questionnaires using a 1–5 Likert scale. The results indicate that, individually, market orientation has a positive and significant effect on competitive advantage (Sig. value 0.000 < 0.05), product innovation has a positive and significant effect (Sig. value 0.000 < 0.05), and entrepreneurial orientation has a positive and significant effect (Sig. value 0.014 < 0.05). Meanwhile, the simultaneous test shows a significance value (Sig.) of 0.000 < 0.05, indicating that market orientation, product innovation, and entrepreneurial orientation collectively have a positive and significant effect on the competitive advantage of the Muna Pa'a Karina weaving MSME in Ranggo Village.
Co-Authors Ega Saiful Subhan Hermansyah Hermansyah