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All Journal BERBAKTI: Jurnal Pengabdian Kepada Masyarakat
Fakehufidin Fakehufidin
UIN Raden Mas Said Surakarta
Humanities Dentistry Education Languange, Linguistic, Communication & Media Other

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Strengthening the Digital Capacity of MSMEs through Mentoring in Bogem Village, Klaten Regency Miftakul Inayah; Aisya Mutia Ulfa; Fajar Ilyas Rosyidi; Fakehufidin Fakehufidin; Wiwin Astuti
BERBAKTI : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2: BERBAKTI: Jurnal Pengabdian Kepada Masyarakat | September 2026
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/berbakti.v4i2.5847

Abstract

Digitalization is essential for developing Micro, Small, and Medium Enterprises (MSMEs), particularly in transactions, digital presence, and promotion. However, some MSMEs in Bogem Village, Bayat District, Klaten Regency, have not optimally utilized digital technology. This community service activity aimed to strengthen MSMEs’ digital capacity through QRIS implementation, Google Maps optimization, and promotional media development. The activity was conducted in from June 25 to July 20, 2026, by students of KKN 26046, UIN Raden Mas Said Surakarta, using mentoring, observation, interviews, and documentation. Fourteen MSMEs received assistance based on their respective needs. The evaluation of the program was conducted by assessing the achievement of digitalization outputs, such as Google Maps registration, QRIS implementation, and availability of promotional media after mentoring. The results showed that all 14 MSMEs obtained business locations on Google Maps, three implemented QRIS, and nine received banners as promotional media. The program provided digital business presence, cashless payment alternatives, and promotional media to clarify business identity and information. Needs-based mentoring can support MSMEs in adopting digital technology and developing more adaptive business strategies.
Co-Authors Aisya Mutia Ulfa Fajar Ilyas Rosyidi Miftakul Inayah Wiwin Astuti