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Wahyu Nisvi Aamalia
Universitas Islam Negeri Jurai Siwo Lampung
Humanities Economics, Econometrics & Finance Health Professions Public Health Social Sciences Other

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Transformasi Branding UMKM melalui Pendampingan Identitas Usaha dan Media Promosi Visual pada Keripik Pisang Bu Tri di Desa Rejosari Lampung Selatan Aurelia Cahya Aini; Elfa Murdiana; Annisa Rakhma Dewi; Wahyu Nisvi Aamalia; Akmal Suprana Putra
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2026): Oktober: Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v5i2.8020

Abstract

This community service activity aims to strengthen the branding strategies of Bu Tri’s Banana Chips MSME in Rejosari Village, South Lampung, by introducing its business and products through both physical and digital media. The need for assistance was identified through an observation of promotional materials and interviews with the business owner. Based on these initial findings, the program focused on organizing location information on Google Maps, designing a banner, and producing a promotional video. As a result, the partner now has a location profile containing business details, a banner that presents the enterprise’s identity and products in a single display, and a video showcasing the products and business activities. These three outputs serve distinct yet complementary functions: facilitating location delivery, providing a visual marker for the business site, and offering audiovisual material for promotional communication. The activity demonstrates that branding assistance can begin by aligning identity and media with the communication needs of the partner. The documented outcomes are limited to the availability of promotional tools; sustained use by the owner and their impact on consumers still require further evaluation.
Co-Authors Akmal Suprana Putra Annisa Rakhma Dewi Aurelia Cahya Aini Elfa Murdiana