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All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Shendy Andrie Wijaya
Program Studi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas PGRI Argopuro Jember
Economics, Econometrics & Finance Social Sciences

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Strategi Pemasaran Dalam Meningkatkan Minat Konsumen Jasa Eyelash Extension Pada Chand’s Beauty Di Desa Kasiyan Barat Serly Avita Sari; Shendy Andrie Wijaya; Arie Eko Cahyono
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.18039

Abstract

This study aims to determine the marketing strategy in increasing consumer interest in eyelash extension services at Chand’s Beauty in Kasiyan Barat Village. This research uses the 3P service marketing mix concept consisting of people, process, and physical evidence. The background of this study is based on the increasing competition in the beauty service business, so appropriate marketing strategies are needed to attract consumer interest. This research used a descriptive qualitative method. Data collection techniques were carried out through observation, interviews, and documentation. The informants consisted of the business owner and several consumers of Chand’s Beauty selected through purposive sampling. Data analysis used the Miles and Huberman model through data reduction, data presentation, and conclusion drawing. The results showed that the 3P marketing strategy implemented by Chand’s Beauty was able to increase consumer interest. In the people aspect, friendly service and good communication made consumers feel comfortable. In the process aspect, the booking system through social media made it easier for consumers to make service reservations. Meanwhile, in the physical evidence aspect, the cleanliness of the place, supporting facilities, and eyelash extension results promoted through social media became attractions for consumers. Therefore, the 3P marketing strategy had a positive influence on consumer interest in eyelash extension services at Chand’s Beauty.
Upaya Peningkatan Produktivitas Usaha Tahu Melalui Pemanfaatan Teknologi Sederhana (Ketel Uap) Pada Usaha Tahu Bu Uyik Di Dusun Muneng Siti Aisyah; Shendy Andrie Wijaya; Arie Eko Cahyono
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.18040

Abstract

He tofu industry is one of the micro-scale business sectors that plays an important role in meeting community food needs and creating employment opportunities. However, production processes that are still carried out traditionally often result in low productivity, high labor utilization, and inefficient production time. This study aims to identify efforts to improve productivity through the utilization of simple technology in the form of a steam boiler at Bu Uyik’s tofu business in Muneng Hamlet. The research employed a descriptive qualitative method with data collection techniques consisting of observation, interviews, and documentation. The analysis was conducted by comparing production conditions before and after the implementation of the steam boiler in the tofu-making process. The results of the study indicate that the use of a steam boiler significantly improves production efficiency, accelerates the soybean cooking process, reduces fuel consumption, and increases tofu production capacity. In addition, the application of this simple technology helps reduce workers’ workload and produces more consistent tofu quality. Through the implementation of steam boiler technology, Bu Uyik’s tofu business in Muneng Hamlet has been able to enhance business productivity, reduce operational costs, and improve the overall effectiveness of the production process. Therefore, the use of simple technologies such as steam boilers can serve as an appropriate solution for tofu-processing micro, small, and medium enterprises (MSMEs) to enhance competitiveness and business sustainability amid technological advancements and increasingly competitive market conditions
Co-Authors Arie Eko Cahyono Serly Avita Sari Siti Aisyah