Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal DIKSI
Rodey Hamza bin Hamzah
Politeknik Kota Bharu
Arts Humanities Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Exploring ecotourism in Indonesia: A multimodal discourse analysis of destination promotion websites Eka Dyah Puspita Sari; Mia Fitria Agustina; Dian Adiarti; Ririn Kurnia Trisnawati; Rodey Hamza bin Hamzah
Diksi Vol. 34 No. 2026: DIKSI (SEPTEMBER 2026)
Publisher : Fakultas Bahasa, Seni, dan Budaya, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/diksi.v34i2026.97229

Abstract

This study focuses on the promotional websites of two Indonesian ecotourism destinations, i.e., Penglipuran Village in Bali and Komodo National Park in East Nusa Tenggara. It aims to unveil how the integration of verbal and visual elements constructs and sustains ecotourism nature in forms of language vitality. It is a descriptive qualitative study analyzing multimodalities used in both ecotourism websites. The result shows that both websites employ various persuasive language strategies for the verbal elements. It happens to enhance the credibility, emotional engagement, and cultural values of the destinations. The visual element analysis reveals that both websites use horizontal angles in displaying the naturalistic images. The analysis of non-naturalistic images shows that the symbolic elements signal authority and global connectivity with the audience. It can be stated that the use of verbal and visual elements works together to promote ecotourism destinations in Indonesia while maintaining cultural value and sustainability of the destinations.
Co-Authors Dian Adiarti Mia Fitria Agustina Ririn Kurnia Trisnawati Sari, Eka Dyah Puspita