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All Journal Warmadewa Management and Business Journal (WMBJ)
I Putu Agus
Universitas Pendidikan Nasional Denpasar
Economics, Econometrics & Finance

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PENGARUH GAYA HIDUP, DESAIN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU VANS (STUDI KASUS DI KOTA DENPASAR) I Putu Agus; Komang Sri Widiantari
Warmadewa Management and Business Journal (WMBJ) Vol. 8 No. 2 (2026)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.8.2.2026.148-157

Abstract

This study aims to analyze the influence of lifestyle, design, and product quality on purchasing decisions for Vans shoes in Denpasar. A quantitative approach was used, with data collected through a survey of 119 respondents selected using purposive sampling. Data analysis was conducted using multiple linear regression, t-test, F-test, and classical assumption tests. The results showed that lifestyle has a positive and significant effect on purchasing decisions. Product design also has a positive and significant influence, as does product quality. These three variables simultaneously have a positive effect on consumers' purchasing decisions. These findings indicate that improvements in lifestyle compatibility, attractive design, and good product quality can increase consumers' intention to purchase Vans shoes. This study provides practical contributions for businesses in developing marketing strategies aligned with consumer preferences.
Co-Authors Komang Sri Widiantari