<![CDATA[This study aims to analyze the influence of lifestyle, design, and product quality on purchasing decisions for Vans shoes in Denpasar. A quantitative approach was used, with data collected through a survey of 119 respondents selected using purposive sampling. Data analysis was conducted using multiple linear regression, t-test, F-test, and classical assumption tests. The results showed that lifestyle has a positive and significant effect on purchasing decisions. Product design also has a positive and significant influence, as does product quality. These three variables simultaneously have a positive effect on consumers' purchasing decisions. These findings indicate that improvements in lifestyle compatibility, attractive design, and good product quality can increase consumers' intention to purchase Vans shoes. This study provides practical contributions for businesses in developing marketing strategies aligned with consumer preferences.]]>
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