Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Warmadewa Management and Business Journal (WMBJ) Journal of Innovative and Creativity
Komang Sri Widiantari
Universitas Pendidikan Nasional Denpasar
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PERAN MEDIASI PERCEIVED VALUE TERHADAP PENGARUH VARIASI DAN KETERSEDIAAN PRODUK PADA LOYALITAS PELANGGAN DI PT. INDOGUNA BALI I Kadek Setya Obi Maharipa; Kadek Wulandari Laksmi; Komang Sri Widiantari; Nyoman Sri Manik Parasari
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4921

Abstract

PERAN MEDIASI PERCEIVED VALUE TERHADAPPENGARUH VARIASI DAN KETERSEDIAAN PRODUKPADA LOYALITAS PELANGGAN DI PT. INDOGUNA BALI
PENGARUH GAYA HIDUP, DESAIN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU VANS (STUDI KASUS DI KOTA DENPASAR) I Putu Agus; Komang Sri Widiantari
Warmadewa Management and Business Journal (WMBJ) Vol. 8 No. 2 (2026)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.8.2.2026.148-157

Abstract

This study aims to analyze the influence of lifestyle, design, and product quality on purchasing decisions for Vans shoes in Denpasar. A quantitative approach was used, with data collected through a survey of 119 respondents selected using purposive sampling. Data analysis was conducted using multiple linear regression, t-test, F-test, and classical assumption tests. The results showed that lifestyle has a positive and significant effect on purchasing decisions. Product design also has a positive and significant influence, as does product quality. These three variables simultaneously have a positive effect on consumers' purchasing decisions. These findings indicate that improvements in lifestyle compatibility, attractive design, and good product quality can increase consumers' intention to purchase Vans shoes. This study provides practical contributions for businesses in developing marketing strategies aligned with consumer preferences.
Co-Authors I Kadek Setya Obi Maharipa I Putu Agus Laksmi, Kadek Wulandari Nyoman Sri Manik Parasari