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All Journal Innovative Journal of Community Engagement (IJCE)
Andiny Trie Oktavia
Universitas Negeri Malang
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pendampingan Transformasi Pemasaran Berbasis Platform Digital pada UMKM POKLAHSAR OLAHRAMLAN di Kelurahan Tapaan, Kota Pausuran Nikmatus Sholikha; Andiny Trie Oktavia; Rajwa Haura Huwaidah Basuki; Vina Nailatu Izzah; Serenita Widia; Raditya Wahyu Gymnastiar; Zahra Meisya Nisbandi; Shabrina Halwa Udzma; Charles Dharu Hendrata
Innovative Journal of Community Engagement Vol. 2 No. 3 (2026): Innovative Journal of Community Engagement
Publisher : Nexus Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63011/ijce.v2i3.69

Abstract

The rapid development of digital technology provides opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand market reach and strengthen business competitiveness. However, the utilization of digital platforms remains limited among some MSMEs, including POKLAHSAR OLAHRAMLAN in Tapaan Village, Pasuruan City, which produces oyster-based products under the Tiram Miss You brand. This community service program aimed to strengthen the partner’s digital marketing capacity through a Participatory Assistance approach involving needs identification, planning, implementation, and evaluation. Data were collected through observation, semi-structured interviews, and documentation. The assistance included the development of a TikTok account, Shopee store, product photography, digital catalog, and QRIS for non-cash payments. The results produced seven TikTok promotional contents with 31 followers and 63 likes, a Shopee store containing three products, improved product photographs, a digital catalog, and an active QRIS that was successfully used for a payment transaction. Evaluation results showed that the partner was able to independently manage TikTok, Shopee, the digital catalog, and QRIS. The program contributed to strengthening the digital marketing capacity of POKLAHSAR OLAHRAMLAN and provided digital marketing facilities that can be continued after the program.
Co-Authors Charles Dharu Hendrata Nikmatus Sholikha Raditya Wahyu Gymnastiar Rajwa Haura Huwaidah Basuki Serenita Widia Shabrina Halwa Udzma Vina Nailatu Izzah Zahra Meisya Nisbandi